| Serial Number | 97515331 |
| Word Mark | EVERYTHING IS BETTER WITH KING'S HAWAIIAN |
| Filing Date | Friday, July 22, 2022 |
| Status | 733 - FOURTH EXTENSION - GRANTED |
| Status Date | Monday, August 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 20, 2023 |
| Goods and Services | Bread; Sauces; Bakery products; Pretzels |
| Goods and Services | All-purpose carrying bags; Back packs; Tote bags; All-purpose reusable carrying bags |
| Goods and Services | Hats; Shirts; Socks; Sweatshirts; Outer jackets |
| Goods and Services | On-line retail store services featuring apparel and accessory items, bakery products, coffee, sauces, seasonings, mixes, and condiments |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 14, 2022 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 14, 2022 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 14, 2022 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 14, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 |
| Event Date | Event Description |
| Wednesday, July 27, 2022 | NEW APPLICATION ENTERED |
| Sunday, August 14, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 9, 2023 | ASSIGNED TO EXAMINER |
| Monday, May 15, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 31, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 20, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 20, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 15, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, February 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, February 13, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 12, 2024 | SOU EXTENSION 2 FILED |
| Monday, August 12, 2024 | SOU EXTENSION 2 GRANTED |
| Wednesday, January 22, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, February 12, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, February 12, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, January 22, 2025 | SOU EXTENSION 3 GRANTED |
| Wednesday, January 22, 2025 | SOU EXTENSION 3 FILED |
| Tuesday, March 4, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 11, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 11, 2025 | SOU EXTENSION 4 FILED |
| Monday, August 11, 2025 | SOU EXTENSION 4 GRANTED |
| Tuesday, August 12, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |