EVERYTHING HAPPENS FOR A REESE'S Trademark
Trademark Overview
On Thursday, February 5, 2026, a trademark application was filed for EVERYTHING HAPPENS FOR A REESE'S with the United States Patent and Trademark Office. The USPTO has given the EVERYTHING HAPPENS FOR A REESE'S trademark a serial number of 99636998. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 30, 2026. This trademark is owned by Hershey Chocolate & Confectionery LLC. The EVERYTHING HAPPENS FOR A REESE'S trademark is filed in the Staple Food Products category with the following description:
Candy; Chocolate
General Information
| Serial Number | 99636998 |
| Word Mark | EVERYTHING HAPPENS FOR A REESE'S |
| Filing Date | Thursday, February 5, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 30, 2026 |
Trademark Statements
| Pseudo Mark | EVERYTHING HAPPENS FOR A REESES |
| Goods and Services | Candy; Chocolate |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 5, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Hershey Chocolate & Confectionery LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hershey, PA 17033
US |
| Party Name | Hershey Chocolate & Confectionery LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hershey, PA 17033
US |
Trademark Events
| Event Date | Event Description |
| Thursday, February 5, 2026 | NEW APPLICATION ENTERED |
| Thursday, February 5, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 3, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, June 3, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 24, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 30, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 30, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
