EVERY TRY COUNTS Trademark

Trademark Overview


On Thursday, May 4, 2017, a trademark application was filed for EVERY TRY COUNTS with the United States Patent and Trademark Office. The USPTO has given the EVERY TRY COUNTS trademark a serial number of 87437257. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 1, 2024. This trademark is owned by U.S. Department of Health and Human Services. The EVERY TRY COUNTS trademark is filed in the Advertising, Business and Retail Services and Medical & Beauty Services & Agricultural Services categories with the following description:

Public advocacy to promote awareness of the risks and prevention of tobacco use and addiction

Providing health information in the field of tobacco use and addiction

General Information


Serial Number87437257
Word MarkEVERY TRY COUNTS
Filing DateThursday, May 4, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 1, 2024
Registration Number5449970
Registration DateTuesday, April 17, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 27, 2017

Trademark Statements


Description of MarkThe mark consists of the words "EVERY TRY COUNTS" in stylized font next to a crushed cigarette. The words "EVERY TRY COUNTS" in black letters are stacked to the left of the crushed cigarette. The white cigarette with a tan filter is positioned above gray and black ash.
Indication of Colors claimedThe color(s) black, white, tan and grey are claimed as a feature of the mark is/are claimed as a feature of the mark.
Goods and ServicesPublic advocacy to promote awareness of the risks and prevention of tobacco use and addiction
Goods and ServicesProviding health information in the field of tobacco use and addiction

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 1, 2024
Primary Code035
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 1, 2024
Primary Code044
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

Trademark Owner History


Party NameU.S. Department of Health and Human Services
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressBethesda, MD 208922111

Party NameU.S. Department of Health and Human Services
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressBethesda, MD 208922111

Party NameU.S. Department of Health and Human Services
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressBethesda, MD 208922111

Trademark Events


Event DateEvent Description
Monday, May 8, 2017NEW APPLICATION ENTERED
Wednesday, May 10, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 11, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, June 27, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, May 24, 2017ASSIGNED TO EXAMINER
Wednesday, May 24, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 7, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 27, 2017PUBLISHED FOR OPPOSITION
Thursday, February 8, 2018TEAS STATEMENT OF USE RECEIVED
Saturday, February 17, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 13, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 22, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, February 8, 2018SOU TEAS EXTENSION RECEIVED
Thursday, February 8, 2018SOU EXTENSION 1 FILED
Thursday, February 8, 2018USE AMENDMENT FILED
Monday, February 12, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 16, 2018SOU EXTENSION 1 GRANTED
Friday, February 16, 2018STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 14, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 17, 2018REGISTERED-PRINCIPAL REGISTER
Monday, January 4, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, January 4, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 4, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 4, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 4, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, January 4, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 17, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, November 1, 2024CANCELLED SEC. 8 (6-YR)