EVERY SHADE IS BEAUTIFUL Trademark

Trademark Overview


On Wednesday, March 28, 2018, a trademark application was filed for EVERY SHADE IS BEAUTIFUL with the United States Patent and Trademark Office. The USPTO has given the EVERY SHADE IS BEAUTIFUL trademark a serial number of 87853678. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Thursday, August 7, 2025. This trademark is owned by The Shade Store LLC. The EVERY SHADE IS BEAUTIFUL trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

[ Online electronic newsletters delivered by email in the field of home decoration, residential style comment, criticism and advice, window blinds, curtains, decorative window treatments and related goods and hardware; providing a website featuring blogs and non-downloadable publications in the nature of articles, brochures, informational flyers, informational sheets and pamphlets in the field of home decoration, residential style comment, criticism and advice, window blinds, curtains, decorative window treatments and related goods and hardware; On-line journals, namely, blogs featuring home decoration, residential style comment, criticism and advice, window blinds, curtains, decorative window treatments and related goods and hardware ]

Retail and online retail store services in the field of window shades, draperies and related accessories and hardware
every shade is beautiful

General Information


Serial Number87853678
Word MarkEVERY SHADE IS BEAUTIFUL
Filing DateWednesday, March 28, 2018
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateThursday, August 7, 2025
Registration Number5575916
Registration DateTuesday, October 2, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2018

Trademark Statements


Goods and Services[ Online electronic newsletters delivered by email in the field of home decoration, residential style comment, criticism and advice, window blinds, curtains, decorative window treatments and related goods and hardware; providing a website featuring blogs and non-downloadable publications in the nature of articles, brochures, informational flyers, informational sheets and pamphlets in the field of home decoration, residential style comment, criticism and advice, window blinds, curtains, decorative window treatments and related goods and hardware; On-line journals, namely, blogs featuring home decoration, residential style comment, criticism and advice, window blinds, curtains, decorative window treatments and related goods and hardware ]
Goods and ServicesRetail and online retail store services in the field of window shades, draperies and related accessories and hardware

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 5, 2018
Primary Code035
First Use Anywhere DateTuesday, August 8, 2017
First Use In Commerce DateMonday, February 19, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 7, 2025
Primary Code041
First Use Anywhere DateTuesday, August 8, 2017
First Use In Commerce DateThursday, February 15, 2018

Trademark Owner History


Party NameThe Shade Store LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPORT CHESTER, NY 10573

Party NameThe Shade Store LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPort Chester, NY 10573

Party NameThe Shade Store LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPort Chester, NY 10573

Trademark Events


Event DateEvent Description
Thursday, April 5, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 14, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, March 31, 2018NEW APPLICATION ENTERED
Tuesday, June 12, 2018ASSIGNED TO EXAMINER
Wednesday, June 27, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 2, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, March 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 17, 2018PUBLISHED FOR OPPOSITION
Tuesday, July 17, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, March 6, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, October 20, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, October 2, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 8, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 8, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 8, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 8, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 8, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 14, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 14, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 14, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 2, 2025TEAS SECTION 8 & 15 RECEIVED
Wednesday, August 6, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 7, 2025REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 7, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED