EVERY SHADE IS BEAUTIFUL Trademark

Trademark Overview


On Friday, March 16, 2018, a trademark application was filed for EVERY SHADE IS BEAUTIFUL with the United States Patent and Trademark Office. The USPTO has given the EVERY SHADE IS BEAUTIFUL trademark a serial number of 87836941. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, August 7, 2025. This trademark is owned by The Shade Store LLC. The EVERY SHADE IS BEAUTIFUL trademark is filed in the Metal Products, Paper & Printed Material Products, Non-Metallic Building Material Products, Furniture Products, and Fabrics & Textile Products categories with the following description:

Non-metal cornices

Hardware, namely, metal brackets and valances for window shades and drapery; metal pulls for window shades

[ Brochures, informational cards, booklets, leaflets, informational flyers, informational sheets, pamphlets, all in the field of home decoration, residential style comment, criticism and advice, window blinds, window shades, curtains, draperies, decorative window treatments, and related accessories and hardware; postcards; Catalogs in the field of home decoration, residential style comment, criticism and advice, window blinds, window shades, curtains, draperies, decorative window treatments, and related accessories and hardware ]

Drapery; curtain tie-backs in the nature of textile curtain holders

Interior window shades; interior window blinds; interior window coverings, namely, vertical louvers; room dividers, namely, vertical louvers; drapery hardware, namely, traverse rods, poles, curtain hooks, curtain rods, and finials; [ pillows; ] glass, plastic and wood pulls for window shades
every shade is beautiful

General Information


Serial Number87836941
Word MarkEVERY SHADE IS BEAUTIFUL
Filing DateFriday, March 16, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, August 7, 2025
Registration Number5575894
Registration DateTuesday, October 2, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2018

Trademark Statements


Goods and ServicesNon-metal cornices
Goods and ServicesHardware, namely, metal brackets and valances for window shades and drapery; metal pulls for window shades
Goods and Services[ Brochures, informational cards, booklets, leaflets, informational flyers, informational sheets, pamphlets, all in the field of home decoration, residential style comment, criticism and advice, window blinds, window shades, curtains, draperies, decorative window treatments, and related accessories and hardware; postcards; Catalogs in the field of home decoration, residential style comment, criticism and advice, window blinds, window shades, curtains, draperies, decorative window treatments, and related accessories and hardware ]
Goods and ServicesDrapery; curtain tie-backs in the nature of textile curtain holders
Goods and ServicesInterior window shades; interior window blinds; interior window coverings, namely, vertical louvers; room dividers, namely, vertical louvers; drapery hardware, namely, traverse rods, poles, curtain hooks, curtain rods, and finials; [ pillows; ] glass, plastic and wood pulls for window shades

Classification Information


International Class006 - Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; nonelectric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores.
US Class Codes002, 012, 013, 014, 023, 025, 050
Class Status Code6 - Active
Class Status DateThursday, March 22, 2018
Primary Code006
First Use Anywhere DateMonday, February 19, 2018
First Use In Commerce DateMonday, February 19, 2018

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, March 22, 2018
Primary Code016
First Use Anywhere DateTuesday, August 8, 2017
First Use In Commerce DateTuesday, August 8, 2017

International Class019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.
US Class Codes001, 012, 033, 050
Class Status Code6 - Active
Class Status DateThursday, March 22, 2018
Primary Code019
First Use Anywhere DateTuesday, August 8, 2017
First Use In Commerce DateMonday, February 19, 2018

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateThursday, March 22, 2018
Primary Code020
First Use Anywhere DateTuesday, August 8, 2017
First Use In Commerce DateTuesday, August 8, 2017

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateThursday, March 22, 2018
Primary Code024
First Use Anywhere DateTuesday, August 8, 2017
First Use In Commerce DateTuesday, August 8, 2017

Trademark Owner History


Party NameThe Shade Store LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPORT CHESTER, NY 10573

Party NameThe Shade Store LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPort Chester, NY 10573

Party NameThe Shade Store LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPort Chester, NY 10573

Trademark Events


Event DateEvent Description
Thursday, March 22, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 12, 2018ASSIGNED TO EXAMINER
Wednesday, June 27, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 17, 2018PUBLISHED FOR OPPOSITION
Tuesday, March 20, 2018NEW APPLICATION ENTERED
Thursday, June 14, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 2, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, October 20, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, October 2, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 17, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, March 6, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, March 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 8, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 14, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 14, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 8, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 8, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, April 8, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 8, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 14, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 2, 2025TEAS SECTION 8 & 15 RECEIVED
Wednesday, August 6, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 7, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 7, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED