EVERY EYE DESERVES BETTER Trademark
Trademark Overview
On Thursday, July 31, 2025, a trademark application was filed for EVERY EYE DESERVES BETTER with the United States Patent and Trademark Office. The USPTO has given the EVERY EYE DESERVES BETTER trademark a serial number of 99314310. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, July 31, 2025. This trademark is owned by National Vision, Inc.. The EVERY EYE DESERVES BETTER trademark is filed in the Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, and Medical & Beauty Services & Agricultural Services categories with the following description:
Frames for spectacles and sunglasses; Eyeglass frames; Optical frames; Spectacle frames; Eyeglass lenses; Ophthalmic lenses; Optical lenses; Spectacle lenses; Sunglass lenses; Contact lenses
Retail store services featuring optical products; Retail mail order services featuring optical products; On-line retail store services featuring optical products
Optician services; Optometry services
General Information
| Serial Number | 99314310 |
| Word Mark | EVERY EYE DESERVES BETTER |
| Filing Date | Thursday, July 31, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, July 31, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Frames for spectacles and sunglasses; Eyeglass frames; Optical frames; Spectacle frames; Eyeglass lenses; Ophthalmic lenses; Optical lenses; Spectacle lenses; Sunglass lenses; Contact lenses |
| Goods and Services | Retail store services featuring optical products; Retail mail order services featuring optical products; On-line retail store services featuring optical products |
| Goods and Services | Optician services; Optometry services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 31, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 31, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 31, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | National Vision, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Duluth, GA 30096 |
Trademark Events
| Event Date | Event Description |
| Thursday, July 31, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, July 31, 2025 | NEW APPLICATION ENTERED |
