EVERY EXPERIENCE COUNTS Trademark

Trademark Overview


On Thursday, August 23, 2012, a trademark application was filed for EVERY EXPERIENCE COUNTS with the United States Patent and Trademark Office. The USPTO has given the EVERY EXPERIENCE COUNTS trademark a serial number of 85711052. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, January 23, 2024. This trademark is owned by The Procter & Gamble Company. The EVERY EXPERIENCE COUNTS trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Advertising, and Business and Retail Services categories with the following description:

[ Sanitizing preparations for commercial and institutional use and all-purpose disinfectants ]

[ Commercial and institutional cleaning preparations, namely, laundry detergents, all-purpose cleaners, dishwashing detergents, floor and wall cleaners, glass and mirror cleaners, cleaners for use on kitchen and kitchen equipment cleansers, cleaners for use on restroom surfaces and equipment and personal hand soaps ]

Business consulting services provided to institutions and businesses in the hospitality and food service industries
every experience counts

General Information


Serial Number85711052
Word MarkEVERY EXPERIENCE COUNTS
Filing DateThursday, August 23, 2012
Status800 - REGISTERED AND RENEWED
Status DateTuesday, January 23, 2024
Registration Number4572952
Registration DateTuesday, July 22, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 26, 2013

Trademark Statements


Goods and Services[ Sanitizing preparations for commercial and institutional use and all-purpose disinfectants ]
Goods and Services[ Commercial and institutional cleaning preparations, namely, laundry detergents, all-purpose cleaners, dishwashing detergents, floor and wall cleaners, glass and mirror cleaners, cleaners for use on kitchen and kitchen equipment cleansers, cleaners for use on restroom surfaces and equipment and personal hand soaps ]
Goods and ServicesBusiness consulting services provided to institutions and businesses in the hospitality and food service industries

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, January 23, 2024
Primary Code003
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateTuesday, January 31, 2012

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, January 23, 2024
Primary Code005
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateTuesday, January 31, 2012

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, August 31, 2012
Primary Code035
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateTuesday, January 31, 2012

Trademark Owner History


Party NameThe Procter & Gamble Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameThe Procter & Gamble Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameThe Procter & Gamble Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Trademark Events


Event DateEvent Description
Tuesday, January 23, 2024NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, January 23, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, January 23, 2024REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Tuesday, January 23, 2024REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Monday, January 22, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 24, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, July 22, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, September 22, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, September 22, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 22, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 20, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, July 22, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 22, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, June 19, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, June 18, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, June 18, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, May 15, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, April 23, 2014USE AMENDMENT FILED
Tuesday, May 13, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 23, 2014TEAS STATEMENT OF USE RECEIVED
Thursday, October 24, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, October 22, 2013SOU EXTENSION 1 GRANTED
Tuesday, October 22, 2013SOU EXTENSION 1 FILED
Tuesday, October 22, 2013SOU TEAS EXTENSION RECEIVED
Tuesday, April 23, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 26, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 26, 2013PUBLISHED FOR OPPOSITION
Wednesday, February 6, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 22, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, January 22, 2013ASSIGNED TO LIE
Sunday, January 6, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 2, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 2, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 2, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 24, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 24, 2012NON-FINAL ACTION E-MAILED
Monday, December 24, 2012NON-FINAL ACTION WRITTEN
Thursday, December 13, 2012ASSIGNED TO EXAMINER
Friday, August 31, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 27, 2012NEW APPLICATION ENTERED