EV EMBRACEVANITY Trademark
Trademark Overview
On Tuesday, March 19, 2019, a trademark application was filed for EV EMBRACEVANITY with the United States Patent and Trademark Office. The USPTO has given the EV EMBRACEVANITY trademark a serial number of 88346750. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 17, 2026. This trademark is owned by HEALTHY FOR LIFE, INC. The EV EMBRACEVANITY trademark is filed in the Cosmetics & Cleaning Products and Medical & Beauty Services & Agricultural Services categories with the following description:
Cosmetic soaps; Sunscreen creams; Cosmetic preparations, namely, firming creams
Beauty spa services, namely, cosmetic body care
General Information
| Serial Number | 88346750 |
| Word Mark | EV EMBRACEVANITY |
| Filing Date | Tuesday, March 19, 2019 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 17, 2026 |
| Registration Number | 5872706 |
| Registration Date | Tuesday, October 1, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 16, 2019 |
Trademark Statements
| Goods and Services | Cosmetic soaps; Sunscreen creams; Cosmetic preparations, namely, firming creams |
| Indication of Colors claimed | The color(s) white, purple, and gray is/are claimed as a feature of the mark. |
| Goods and Services | Beauty spa services, namely, cosmetic body care |
| Description of Mark | The mark consists of a lowercase "E" which is purple in color, positioned next to a lowercase "V" which is gray in color, both are located above the word "EMBRACE" in which each letter is purple in color, and the word "VANITY" in which each letter is gray in color, there is no space separating "EMBRACE" from "VANITY", and the background is white in color. |
| Pseudo Mark | E V EMBRACE VANITY |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 17, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, September 10, 2018 |
| First Use In Commerce Date | Monday, September 10, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 17, 2026 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, July 1, 2018 |
| First Use In Commerce Date | Sunday, July 1, 2018 |
Trademark Owner History
| Party Name | HEALTHY FOR LIFE, INC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | PASADENA, CA 91105
US |
| Party Name | HEALTHY FOR LIFE, INC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PASADENA, CA 91105
US |
| Party Name | HEALTHY FOR LIFE, INC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | PASADENA, CA 91105
US |
Trademark Events
| Event Date | Event Description |
| Friday, March 22, 2019 | NEW APPLICATION ENTERED |
| Saturday, April 6, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 30, 2019 | ASSIGNED TO EXAMINER |
| Thursday, June 6, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 26, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 16, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 16, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 1, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 1, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, April 17, 2026 | CANCELLED SEC. 8 (6-YR) |
