| Serial Number | 87177414 |
| Word Mark | EUKANUBA BREED SMART |
| Filing Date | Tuesday, September 20, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 17, 2018 |
| Registration Number | 5449307 |
| Registration Date | Tuesday, April 17, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 3, 2017 |
| Description of Mark | The mark consists of the word "EUKANUBA" above the word "BREEDSMART" separated by a chevron. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; administration of a customer loyalty program which provides participants or consumers the opportunity to accumulate value from purchases which can be redeemed for merchandise or discounts |
| Goods and Services | Providing an internet website featuring information for pet owners relating to animal health and animal behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 26, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, October 1, 2016 |
| First Use In Commerce Date | Saturday, October 1, 2016 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 26, 2016 |
| Primary Code | 044 |
| First Use Anywhere Date | Saturday, October 1, 2016 |
| First Use In Commerce Date | Saturday, October 1, 2016 |
| Party Name | ROYAL CANIN U.S.A., INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ST. CHARLES, MO 63301 |
| Party Name | Mars, Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Party Name | Mars, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Party Name | Mars, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Event Date | Event Description |
| Monday, April 17, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 22, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 17, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, March 16, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, March 15, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, March 14, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 22, 2018 | USE AMENDMENT FILED |
| Monday, March 12, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, February 22, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, August 30, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 28, 2017 | SOU EXTENSION 1 GRANTED |
| Monday, August 28, 2017 | SOU EXTENSION 1 FILED |
| Monday, August 28, 2017 | TEAS EXTENSION RECEIVED |
| Tuesday, February 28, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, January 9, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, January 3, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 3, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 14, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 29, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, November 14, 2016 | ASSIGNED TO LIE |
| Friday, October 28, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 13, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 13, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 13, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 13, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 13, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, September 27, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, September 26, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 23, 2016 | NEW APPLICATION ENTERED |