ETHOS Trademark
Trademark Overview
On Wednesday, January 28, 2026, a trademark application was filed for ETHOS with the United States Patent and Trademark Office. The USPTO has given the ETHOS trademark a serial number of 99619730. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Friday, May 29, 2026. This trademark is owned by Ethos Technologies Inc.. The ETHOS trademark is filed in the Insurance & Financial Services, Personal and Legal & Social Services categories with the following description:
Insurance services, namely, underwriting, issuing and administration of life insurance; Providing life insurance rate quotes; Issuance and administration of annuities; Annuity brokerage services
Providing legal information via a website; Legal document preparation services; Preparation of legal documents for estate planning, namely, last wills, living trusts, living wills, powers of attorney, advance directives, and trust and estate related agreements
General Information
| Serial Number | 99619730 |
| Word Mark | ETHOS |
| Filing Date | Wednesday, January 28, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Friday, May 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Insurance services, namely, underwriting, issuing and administration of life insurance; Providing life insurance rate quotes; Issuance and administration of annuities; Annuity brokerage services |
| Goods and Services | Providing legal information via a website; Legal document preparation services; Preparation of legal documents for estate planning, namely, last wills, living trusts, living wills, powers of attorney, advance directives, and trust and estate related agreements |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, September 30, 2012 |
| First Use In Commerce Date | Sunday, September 30, 2012 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 045 |
| First Use Anywhere Date | Saturday, December 31, 2022 |
| First Use In Commerce Date | Saturday, December 31, 2022 |
Trademark Owner History
| Party Name | Ethos Technologies Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78754
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 28, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 28, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 28, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, May 26, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 29, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
