ESTD 2013 BETTER SHEA BUTTER Trademark
Trademark Overview
On Tuesday, December 23, 2025, a trademark application was filed for ESTD 2013 BETTER SHEA BUTTER with the United States Patent and Trademark Office. The USPTO has given the ESTD 2013 BETTER SHEA BUTTER trademark a serial number of 99562368. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, December 23, 2025. This trademark is owned by Isabella's Naturals, LLC dba Better Shea Butter. The ESTD 2013 BETTER SHEA BUTTER trademark is filed in the Cosmetics & Cleaning Products, Lubricant & Fuel Products, and Natural Agricultural Products categories with the following description:
Dried flowers for decoration
Beeswax for use in the manufacture of ointments; Beeswax for use in the manufacture of cosmetics; Beeswax for use in the manufacture of candles
Shea butter for cosmetic purposes; Body butter; Body butter bars; Non-medicated soaps; Essential oils; Body lotions; Hair wax; Beard wax; beeswax skin moisturizers
General Information
| Serial Number | 99562368 |
| Word Mark | ESTD 2013 BETTER SHEA BUTTER |
| Filing Date | Tuesday, December 23, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Dried flowers for decoration |
| Goods and Services | Beeswax for use in the manufacture of ointments; Beeswax for use in the manufacture of cosmetics; Beeswax for use in the manufacture of candles |
| Description of Mark | The mark consists of A horizontal line centered around the letters ESTD, a stylized ribbon silhouette, and the number 2013 all centered over the words BETTER SHEA BUTTER in stylized font. |
| Goods and Services | Shea butter for cosmetic purposes; Body butter; Body butter bars; Non-medicated soaps; Essential oils; Body lotions; Hair wax; Beard wax; beeswax skin moisturizers |
| NOT AVAILABLE | "ESTD 2013" and "SHEA BUTTER" |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 23, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, January 6, 2013 |
| First Use In Commerce Date | Wednesday, January 1, 2025 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 23, 2025 |
| Primary Code | 004 |
| First Use Anywhere Date | Saturday, May 13, 2017 |
| First Use In Commerce Date | Wednesday, January 1, 2025 |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 23, 2025 |
| Primary Code | 031 |
| First Use Anywhere Date | Saturday, May 13, 2017 |
| First Use In Commerce Date | Wednesday, January 1, 2025 |
Trademark Owner History
| Party Name | Isabella's Naturals, LLC dba Better Shea Butter |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cedar Park, TX 78613 |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 23, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 23, 2025 | APPLICATION FILING RECEIPT MAILED |
