EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." Trademark
Trademark Overview
On Wednesday, June 4, 2025, a trademark application was filed for EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." with the United States Patent and Trademark Office. The USPTO has given the EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." trademark a serial number of 99217761. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Friday, October 24, 2025. The EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 99217761 |
| Word Mark | EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." |
| Filing Date | Wednesday, June 4, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | EST TWO ZERO TWO TWO LONGHORN LIFESTYLE IT IS NOT JUST A BEER IT IS A LIFESTYLE |
| Description of Mark | The mark consists of A black and white picture of a longhorn cow/bull with the words Longhorn Lifestyle written through the picture. Above is the established date of 2022Below the main picture is the brand slogan which is "It's not just a beer it's a lifestyle. |
| Pseudo Mark | EST TWENTY TWENTY TWO LONGHORN LIFESTYLE IT IS NOT JUST A BEER IT IS A LIFESTYLE |
| Goods and Services | Beer |
| Pseudo Mark | EST TWO THOUSAND TWENTY TWO LONGHORN LIFESTYLE IT IS NOT JUST A BEER IT IS A LIFESTYLE |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, January 13, 2022 |
| First Use In Commerce Date | Thursday, March 31, 2022 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Lincoln, CA 95648 |
Trademark Events
| Event Date | Event Description |
| Wednesday, June 4, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, October 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, October 12, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 24, 2025 | ASSIGNED TO EXAMINER |
