EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." Trademark
Trademark Overview
On Wednesday, June 4, 2025, a trademark application was filed for EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." with the United States Patent and Trademark Office. The USPTO has given the EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." trademark a serial number of 99217761. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, November 12, 2025. The EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 99217761 |
| Word Mark | EST. 2022 LONGHORN LIFESTYLE "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." |
| Filing Date | Wednesday, June 4, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, November 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of A black and white picture of a longhorn cow/bull with the words "LONGHORN LIFESTYLE" written through the picture. Above is the established date of "EST. 2022". Below the main picture is the brand slogan which is "IT'S NOT JUST A BEER. IT'S A LIFESTYLE." |
| Pseudo Mark | EST TWO ZERO TWO TWO LONGHORN LIFESTYLE IT IS NOT JUST A BEER IT IS A LIFESTYLE |
| Pseudo Mark | EST TWENTY TWENTY TWO LONGHORN LIFESTYLE IT IS NOT JUST A BEER IT IS A LIFESTYLE |
| Goods and Services | Beer |
| Pseudo Mark | EST TWO THOUSAND TWENTY TWO LONGHORN LIFESTYLE IT IS NOT JUST A BEER IT IS A LIFESTYLE |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, January 13, 2022 |
| First Use In Commerce Date | Thursday, March 31, 2022 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Lincoln, CA 95648 |
Trademark Events
| Event Date | Event Description |
| Wednesday, June 4, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, October 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, October 12, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 24, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, November 12, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 12, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
