| Serial Number | 88943472 |
| Word Mark | EST. 2014 UPPER HAND BREWERY |
| Filing Date | Tuesday, June 2, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 5, 2021 |
| Registration Number | 6237511 |
| Registration Date | Tuesday, January 5, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 20, 2020 |
| Goods and Services | Ale; Beer; Malt liquor |
| Pseudo Mark | EST TWENTY FOURTEEN UPPER HAND BREWERY; EST TWO ZERO ONE FOURTEEN UPPER HAND BREWERY; EST TWO THOUSAND FOURTEEN UPPER HAND BREWERY |
| NOT AVAILABLE | "EST. 2014", "BREWERY", AND THE PICTORIAL REPRESENTATION OF THE UPPER PENINSULA OF MICHIGAN |
| Description of Mark | The mark consists of a wide bordered circle. In the middle of the circle is an image of the Upper Peninsula of Michigan. Above the image of the Upper Peninsula is the word "UPPER". Below the image of the Upper Peninsula is the word "HAND". Above the word "UPPER" within the wide border is the word and numbers "EST. 2014". Below the word "HAND", within the wide border is the word "BREWERY". A white star appears on the Upper Peninsula. |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 24, 2020 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, September 22, 2014 |
| First Use In Commerce Date | Friday, September 26, 2014 |
| Party Name | SEVEN BEVERAGES INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SAN MARCOS, CA 92078 |
| Party Name | NEW BELGIUM BREWING COMPANY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | FORT COLLINS, CO 80524 |
| Party Name | BELL'S BREWERY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Galesburg, MI 49053 |
| Party Name | BELL'S BREWERY, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Galesburg, MI 49053 |
| Party Name | BELL'S BREWERY, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Galesburg, MI 49053 |
| Event Date | Event Description |
| Friday, June 5, 2020 | NEW APPLICATION ENTERED |
| Wednesday, June 24, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 25, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, August 31, 2020 | ASSIGNED TO EXAMINER |
| Monday, September 7, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, September 7, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Monday, September 7, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, September 7, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, September 13, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 30, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 20, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 20, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 5, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 1, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 1, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 1, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 1, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 1, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 18, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 7, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, May 9, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Friday, May 9, 2025 | WITHDRAWAL OF ATTORNEY GRANTED |
| Monday, June 9, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 9, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, June 9, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, June 9, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, June 9, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, January 5, 2026 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |