EST. 1960 Trademark

Trademark Overview


On Friday, February 7, 2020, a trademark application was filed for EST. 1960 with the United States Patent and Trademark Office. The USPTO has given the EST. 1960 trademark a serial number of 88789840. The federal status of this trademark filing is REGISTERED as of Tuesday, March 30, 2021. This trademark is owned by Dallas Cowboys Football Club, Ltd.. The EST. 1960 trademark is filed in the Communication Services, Paper & Printed Material Products, Clothing & Apparel Products, Lace, Ribbons, Embroidery & Fancy Goods, and Education & Entertainment Services categories with the following description:

Education and entertainment services in the nature of professional football games and exhibitions; distribution of television programming to cable and satellite television systems; distribution of television programs for others

Television broadcasting services; television transmission services; cable television broadcasting; radio broadcasting; broadcasting of programs via the Internet; broadcasting of video and audio programming over the Internet; information transmission via electronic communications networks; transmission of information through video communication systems; broadcasting services and provision of telecommunication access to video and audio content provided via video on demand; streaming of audio material on the Internet; streaming of video material and podcasts on the Internet; electronic delivery of images and photos via a global computer network; media and entertainment services in the nature of electronic transmission of entertainment media content

Printed tickets; posters, photographs and murals; cardboard packaging; event programs; magazines in the field of football

Embroidered patches for clothing

Men's, women's and children's clothing, namely, headwear, T-shirts, tank tops, golf shirts, sweatshirts, jerseys
est. 1960

General Information


Serial Number88789840
Word MarkEST. 1960
Filing DateFriday, February 7, 2020
Status700 - REGISTERED
Status DateTuesday, March 30, 2021
Registration Number6310364
Registration DateTuesday, March 30, 2021
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 23, 2020

Trademark Statements


Goods and ServicesEducation and entertainment services in the nature of professional football games and exhibitions; distribution of television programming to cable and satellite television systems; distribution of television programs for others
Description of MarkThe mark consists of a football helmet design with a star on the side and the words "EST. 1960" appearing below the helmet inside a rectangle.
Goods and ServicesTelevision broadcasting services; television transmission services; cable television broadcasting; radio broadcasting; broadcasting of programs via the Internet; broadcasting of video and audio programming over the Internet; information transmission via electronic communications networks; transmission of information through video communication systems; broadcasting services and provision of telecommunication access to video and audio content provided via video on demand; streaming of audio material on the Internet; streaming of video material and podcasts on the Internet; electronic delivery of images and photos via a global computer network; media and entertainment services in the nature of electronic transmission of entertainment media content
Goods and ServicesPrinted tickets; posters, photographs and murals; cardboard packaging; event programs; magazines in the field of football
Pseudo MarkESTABLISHED NINETEEN SIXTY; ESTABLISHED ONE THOUSAND NINE HUNDRED SIXTY; ESTABLISHED ONE NINE SIX ZERO
Goods and ServicesEmbroidered patches for clothing
Goods and ServicesMen's, women's and children's clothing, namely, headwear, T-shirts, tank tops, golf shirts, sweatshirts, jerseys
Indication of Colors claimedColor is not claimed as a feature of the mark.
NOT AVAILABLE"THE DESIGN OF A FOOTBALL HELMET" FOR THE SERVICES IN CLASS 41; AND "EST. 1960"

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateWednesday, May 13, 2020
Primary Code038
First Use Anywhere DateSunday, September 13, 2020
First Use In Commerce DateSunday, September 13, 2020

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, February 12, 2020
Primary Code016
First Use Anywhere DateSunday, September 13, 2020
First Use In Commerce DateSunday, September 13, 2020

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, February 12, 2020
Primary Code025
First Use Anywhere DateSunday, September 13, 2020
First Use In Commerce DateSunday, September 13, 2020

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, February 12, 2020
Primary Code026
First Use Anywhere DateSunday, September 13, 2020
First Use In Commerce DateSunday, September 13, 2020

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, February 12, 2020
Primary Code041
First Use Anywhere DateSunday, September 13, 2020
First Use In Commerce DateSunday, September 13, 2020

Trademark Owner History


Party NameDallas Cowboys Football Club, Ltd.
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressFrisco, TX 75034

Party NameDallas Cowboys Football Club, Ltd.
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressFrisco, TX 75034

Party NameDallas Cowboys Football Club, Ltd.
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressFrisco, TX 75034

Trademark Events


Event DateEvent Description
Tuesday, February 11, 2020NEW APPLICATION ENTERED
Wednesday, February 12, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 27, 2020ASSIGNED TO EXAMINER
Thursday, April 30, 2020NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, February 13, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, April 30, 2020EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Thursday, April 30, 2020COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Thursday, April 30, 2020EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, May 13, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 13, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 13, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 20, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 15, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 3, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, June 15, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, June 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 15, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 23, 2020PUBLISHED FOR OPPOSITION
Tuesday, June 23, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 18, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 2, 2021TEAS STATEMENT OF USE RECEIVED
Tuesday, February 2, 2021USE AMENDMENT FILED
Tuesday, February 23, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, February 22, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 24, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 25, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 30, 2021REGISTERED-PRINCIPAL REGISTER