EST. 1946 SHIELD'S RESTAURANT ◦ BAR ◦ PIZZERIA Trademark
Trademark Overview
On Friday, April 25, 2025, a trademark application was filed for EST. 1946 SHIELD'S RESTAURANT ◦ BAR ◦ PIZZERIA with the United States Patent and Trademark Office. The USPTO has given the EST. 1946 SHIELD'S RESTAURANT ◦ BAR ◦ PIZZERIA trademark a serial number of 99155056. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, September 19, 2025. This trademark is owned by Shield's Licensing Co., LLC. The EST. 1946 SHIELD'S RESTAURANT ◦ BAR ◦ PIZZERIA trademark is filed in the Staple Food Products and Restaurant & Hotel Services categories with the following description:
Restaurant and bar services; Take-out restaurant services
Salad dressing; Pizza
General Information
| Serial Number | 99155056 |
| Word Mark | EST. 1946 SHIELD'S RESTAURANT ◦ BAR ◦ PIZZERIA |
| Filing Date | Friday, April 25, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, September 19, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | EST NINETEEN FORTY SIX SHIELDS RESTAURANT BAR PIZZERIA |
| Goods and Services | Restaurant and bar services; Take-out restaurant services |
| Goods and Services | Salad dressing; Pizza |
| Pseudo Mark | EST ONE THOUSAND NINE HUNDRED FORTY SIX SHIELDS RESTAURANT BAR PIZZERIA |
| Pseudo Mark | EST ONE NINE FOUR SIX SHIELDS RESTAURANT BAR PIZZERIA |
| Description of Mark | The mark consists of the terms "EST. 1946" over the term "SHIELD'S" over the terms "RESTAURANT·BAR·PIZZERIA". The words "EST. 1946"and "RESTAURANT·BAR·PIZZERIA" are in a shield and the word "SHIELD'S" is in a ribbon on the shield. |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 25, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, July 31, 2020 |
| First Use In Commerce Date | Friday, July 31, 2020 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 25, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, July 31, 2020 |
| First Use In Commerce Date | Friday, July 31, 2020 |
Trademark Owner History
| Party Name | Shield's Licensing Co., LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomfield Hills, MI 48302 |
Trademark Events
| Event Date | Event Description |
| Friday, April 25, 2025 | NEW APPLICATION ENTERED |
| Friday, April 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, September 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 16, 2025 | ASSIGNED TO EXAMINER |
| Friday, September 19, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, September 19, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, September 19, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 21, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, November 21, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
