| Serial Number | 87879411 |
| Word Mark | ESSGOO |
| Filing Date | Monday, April 16, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 17, 2025 |
| Registration Number | 5616974 |
| Registration Date | Tuesday, November 27, 2018 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 11, 2018 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of stylized letters "E","S","S","G","O","O". |
| Goods and Services | Battery charge devices; [ Battery chargers; ] Cell phone battery chargers for use in vehicles; Compact disc players; DVD players; Electric cables and wires; Electric cables, wires, conductors and connection fittings therefor; [ Electric connections and connectors; ] Electric converters; GPS tracking devices; Light emitting diodes (LEDs); Loudspeakers; [ Oscillographs; ] Power supplies; Remote control telemetering machines and apparatus; [ Screw-tapping gauges; ] Solar batteries; [ Step-up transformers; Voltage testers; ] Electric navigational instruments; Electronic navigational and positioning apparatus and instruments; Power inverters [ ; Rotating lights ] |
| Translation of Words in Mark | The wording "ESSGOO" has no meaning in a foreign language. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, March 22, 2018 |
| First Use In Commerce Date | Thursday, March 22, 2018 |
| Party Name | Shenzhen Shangrun E-Commerce Company Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | new Dist., Shenzhen 518000 CN |
| Party Name | Shenzhen Shangrun E-Commerce Company Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | new Dist., Shenzhen 518000 CN |
| Party Name | Shenzhen Shangrun E-Commerce Company Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | new Dist., Shenzhen 518000 CN |
| Event Date | Event Description |
| Thursday, April 19, 2018 | NEW APPLICATION ENTERED |
| Tuesday, April 24, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 3, 2018 | ASSIGNED TO EXAMINER |
| Monday, August 6, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 22, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 11, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 11, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 5, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 5, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 5, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 16, 2024 | TEAS SECTION 8 RECEIVED |
| Tuesday, March 25, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 25, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Friday, October 17, 2025 | CANCELLED SEC. 8 (6-YR) |
| Friday, October 17, 2025 | NOTICE OF CANCELLATION SEC. 8 EMAILED |