ESSENTIALS SMARTBEN Trademark

Trademark Overview


On Monday, July 17, 2017, a trademark application was filed for ESSENTIALS SMARTBEN with the United States Patent and Trademark Office. The USPTO has given the ESSENTIALS SMARTBEN trademark a serial number of 87530959. The federal status of this trademark filing is REGISTERED as of Tuesday, February 20, 2018. This trademark is owned by Hodges-Mace, LLC. The ESSENTIALS SMARTBEN trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Educational services, namely, providing on-line instructional resources, interactive video tutorials and decision making tools in the nature of cost calculators in the field of employee benefits; Providing a website featuring resources, namely, a website featuring primarily non-downloadable publications in the nature of guides, summaries, descriptions, comparisons, instructional videos, interactive question and answer guides in the field of employee benefits plans and also featuring non-downloadable software for providing real-time benefit information, including benefit elections, deductible calculations, out of pocket maximum calculations, co-pay and related consumer cost estimates, and pharmacy information

Administration of employee benefit plans concerning insurance and finance

Customer service management for others

Providing a website featuring resources, namely, non-downloadable software for employers to administer benefit programs, including self-service enrollment by employees, decision support for enrollment, change processing, and communicating enrollment and other benefit related information to employers, insurance carriers, payroll providers, third-party administrators, and related parties; Providing an online non-downloadable Internet-based system application featuring technology enabling users to select and enroll in benefit programs, administer benefit programs, and communicate benefit-related information to employers, employees, insurance carriers, payroll providers and other third-parties; Software as a service (SAAS) services featuring software for human resource information management; Software as a service (SAAS) services featuring software for enrollment, administration, communication, compliance and decision support concerning employee benefit programs
essentials smartben

General Information


Serial Number87530959
Word MarkESSENTIALS SMARTBEN
Filing DateMonday, July 17, 2017
Status700 - REGISTERED
Status DateTuesday, February 20, 2018
Registration Number5406592
Registration DateTuesday, February 20, 2018
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 5, 2017

Trademark Statements


Goods and ServicesEducational services, namely, providing on-line instructional resources, interactive video tutorials and decision making tools in the nature of cost calculators in the field of employee benefits; Providing a website featuring resources, namely, a website featuring primarily non-downloadable publications in the nature of guides, summaries, descriptions, comparisons, instructional videos, interactive question and answer guides in the field of employee benefits plans and also featuring non-downloadable software for providing real-time benefit information, including benefit elections, deductible calculations, out of pocket maximum calculations, co-pay and related consumer cost estimates, and pharmacy information
Description of MarkThe mark consists of a puzzle piece followed by the word "ESSENTIALS", all appearing above "SmartBen".
Pseudo MarkESSENTIALS SMART BEN
Goods and ServicesAdministration of employee benefit plans concerning insurance and finance
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesCustomer service management for others
Disclaimer with Predetermined Text"ESSENTIALS"
Goods and ServicesProviding a website featuring resources, namely, non-downloadable software for employers to administer benefit programs, including self-service enrollment by employees, decision support for enrollment, change processing, and communicating enrollment and other benefit related information to employers, insurance carriers, payroll providers, third-party administrators, and related parties; Providing an online non-downloadable Internet-based system application featuring technology enabling users to select and enroll in benefit programs, administer benefit programs, and communicate benefit-related information to employers, employees, insurance carriers, payroll providers and other third-parties; Software as a service (SAAS) services featuring software for human resource information management; Software as a service (SAAS) services featuring software for enrollment, administration, communication, compliance and decision support concerning employee benefit programs

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code035
First Use Anywhere DateThursday, January 1, 2015
First Use In Commerce DateThursday, January 1, 2015

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code036
First Use Anywhere DateThursday, January 1, 2015
First Use In Commerce DateThursday, January 1, 2015

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code041
First Use Anywhere DateThursday, January 1, 2015
First Use In Commerce DateThursday, January 1, 2015

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code042
First Use Anywhere DateThursday, January 1, 2015
First Use In Commerce DateThursday, January 1, 2015

Trademark Owner History


Party NameHodges-Mace, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30328

Party NameHodges-Mace, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30328

Party NameHodges-Mace, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30328

Trademark Events


Event DateEvent Description
Thursday, March 2, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 2, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 2, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 2, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 2, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 20, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, May 13, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, September 18, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 20, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, December 5, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 5, 2017PUBLISHED FOR OPPOSITION
Wednesday, November 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, November 2, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 30, 2017ASSIGNED TO LIE
Wednesday, October 18, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 17, 2017EXAMINER'S AMENDMENT ENTERED
Tuesday, October 17, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 17, 2017EXAMINERS AMENDMENT E-MAILED
Tuesday, October 17, 2017EXAMINERS AMENDMENT -WRITTEN
Monday, October 16, 2017ASSIGNED TO EXAMINER
Tuesday, July 25, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, July 24, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 20, 2017NEW APPLICATION ENTERED