| Serial Number | 97374749 |
| Word Mark | ESSENTIAL GUARD |
| Filing Date | Thursday, April 21, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 26, 2023 |
| Registration Number | 7256128 |
| Registration Date | Tuesday, December 26, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 7, 2023 |
| Goods and Services | Underwriting and claims administration of extended motor vehicle service contracts for the repair and maintenance of motor vehicles; Extended warranty services, namely, service contracts |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 27, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, September 30, 2022 |
| First Use In Commerce Date | Friday, September 30, 2022 |
| Party Name | Ally Financial Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48226 |
| Party Name | Ally Financial Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48226 |
| Party Name | Ally Financial Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48226 |
| Event Date | Event Description |
| Tuesday, December 26, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 26, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, November 23, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, November 22, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, September 21, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, September 14, 2023 | USE AMENDMENT FILED |
| Thursday, September 21, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 14, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 4, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 7, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 18, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, January 4, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, December 23, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, April 27, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 25, 2022 | NEW APPLICATION ENTERED |