ESSENTIAL EVERYDAY Trademark

Trademark Overview


On Friday, October 29, 2010, a trademark application was filed for ESSENTIAL EVERYDAY with the United States Patent and Trademark Office. The USPTO has given the ESSENTIAL EVERYDAY trademark a serial number of 85977016. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, April 25, 2023. This trademark is owned by SUPERVALU INC.. The ESSENTIAL EVERYDAY trademark is filed in the Cosmetics & Cleaning Products, Lubricant & Fuel Products, Pharmaceutical Products, Paper & Printed Material Products, Houseware & Glass Products, Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Bread, croutons, crackers, salad dressing, breakfast cereal, mayonnaise, ketchup, mustard, oatmeal, seasonings, rice, sugar, pasta, pasta sauce, sauces, pancake syrup, tea, horseradish, barbecue sauce, waffles, bakery goods, salsa, gravy, unpopped popcorn, cocoa, tomato sauce, pudding, spaghetti sauce, stew base sauce for meat, ground coffee, bread crumbs, ready-to-eat cereal derived food bars, macaroni and cheese, rice cakes, granola-based snack bars, soy sauce, pie shells, grits, hominy, pretzels, granola, frozen pizza, noodles and marinades

Meat, fish, seafood, poultry, cheeses, soups, canned vegetables, canned fruits, non-diary coffee creamer, processed olives, whipped topping, canned tuna fish, processed nuts, dried beans, baked beans, olive oil, canned tomatoes, canned black beans, beef jerky, cheese spreads, processed fruit, processed vegetables, frozen potatoes, frozen vegetables, frozen fruits and cream cheese; frozen toppings, namely, strawberry topping

Household products, namely, disinfectant bathroom cleaners

Paper coffee filters

Charcoal lighter fluid; charcoal briquettes; instant light charcoal and mesquite briquettes

Household detergents, laundry bleach, fabric softeners and stain removers

Household products, namely, scouring pads and sponges for household purposes

Beverages, namely, soft drinks and smoothies
essential everyday

General Information


Serial Number85977016
Word MarkESSENTIAL EVERYDAY
Filing DateFriday, October 29, 2010
Status800 - REGISTERED AND RENEWED
Status DateTuesday, April 25, 2023
Registration Number4200134
Registration DateTuesday, August 28, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 19, 2011

Trademark Statements


Goods and ServicesBread, croutons, crackers, salad dressing, breakfast cereal, mayonnaise, ketchup, mustard, oatmeal, seasonings, rice, sugar, pasta, pasta sauce, sauces, pancake syrup, tea, horseradish, barbecue sauce, waffles, bakery goods, salsa, gravy, unpopped popcorn, cocoa, tomato sauce, pudding, spaghetti sauce, stew base sauce for meat, ground coffee, bread crumbs, ready-to-eat cereal derived food bars, macaroni and cheese, rice cakes, granola-based snack bars, soy sauce, pie shells, grits, hominy, pretzels, granola, frozen pizza, noodles and marinades
Goods and ServicesMeat, fish, seafood, poultry, cheeses, soups, canned vegetables, canned fruits, non-diary coffee creamer, processed olives, whipped topping, canned tuna fish, processed nuts, dried beans, baked beans, olive oil, canned tomatoes, canned black beans, beef jerky, cheese spreads, processed fruit, processed vegetables, frozen potatoes, frozen vegetables, frozen fruits and cream cheese; frozen toppings, namely, strawberry topping
Goods and ServicesHousehold products, namely, disinfectant bathroom cleaners
Goods and ServicesPaper coffee filters
Goods and ServicesCharcoal lighter fluid; charcoal briquettes; instant light charcoal and mesquite briquettes
Goods and ServicesHousehold detergents, laundry bleach, fabric softeners and stain removers
Goods and ServicesHousehold products, namely, scouring pads and sponges for household purposes
Goods and ServicesBeverages, namely, soft drinks and smoothies

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code003
First Use Anywhere DateMonday, January 2, 2012
First Use In Commerce DateMonday, January 2, 2012

International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code004
First Use Anywhere DateSaturday, December 3, 2011
First Use In Commerce DateSaturday, December 3, 2011

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code005
First Use Anywhere DateSunday, May 13, 2012
First Use In Commerce DateSunday, May 13, 2012

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code016
First Use Anywhere DateMonday, January 2, 2012
First Use In Commerce DateMonday, January 2, 2012

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code021
First Use Anywhere DateThursday, April 26, 2012
First Use In Commerce DateThursday, April 26, 2012

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code029
First Use Anywhere DateSaturday, December 24, 2011
First Use In Commerce DateSaturday, December 24, 2011

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code030
First Use Anywhere DateWednesday, June 15, 2011
First Use In Commerce DateWednesday, June 15, 2011

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2010
Primary Code032
First Use Anywhere DateFriday, September 16, 2011
First Use In Commerce DateFriday, September 16, 2011

Trademark Owner History


Party NameSUPERVALU LICENSING LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressEDEN PRAIRIE, MN 55344

Party NameSUPERVALU INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEden Prairie, MN 55344

Party NameSUPERVALU INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEden Prairie, MN 55344

Party NameSUPERVALU INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEden Prairie, MN 55344

Trademark Events


Event DateEvent Description
Tuesday, April 25, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, April 25, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, April 25, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, March 14, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 26, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, August 28, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, February 17, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 7, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 7, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 20, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, June 9, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, June 9, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, June 9, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 29, 2018TEAS SECTION 8 & 15 RECEIVED
Tuesday, May 29, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 28, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, October 24, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 28, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, July 24, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, July 23, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, July 18, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, July 18, 2012EXAMINER'S AMENDMENT ENTERED
Wednesday, July 18, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, July 18, 2012EXAMINERS AMENDMENT E-MAILED
Wednesday, July 18, 2012SU-EXAMINER'S AMENDMENT WRITTEN
Thursday, June 14, 2012STATEMENT OF USE PROCESSING COMPLETE
Friday, May 25, 2012USE AMENDMENT FILED
Thursday, June 14, 2012DIVISIONAL PROCESSING COMPLETE
Friday, May 25, 2012DIVISIONAL REQUEST RECEIVED
Friday, May 25, 2012TEAS REQUEST TO DIVIDE RECEIVED
Thursday, May 31, 2012TEAS POST PUBLICATION AMENDMENT RECEIVED
Friday, May 25, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 25, 2012TEAS POST PUBLICATION AMENDMENT RECEIVED
Friday, May 25, 2012TEAS STATEMENT OF USE RECEIVED
Wednesday, January 11, 2012APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 11, 2012TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 4, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 17, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 16, 2011SOU EXTENSION 1 GRANTED
Thursday, August 4, 2011SOU EXTENSION 1 FILED
Tuesday, August 16, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, August 4, 2011TEAS EXTENSION RECEIVED
Tuesday, June 14, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 19, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 19, 2011PUBLISHED FOR OPPOSITION
Monday, March 14, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, March 14, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 14, 2011EXAMINER'S AMENDMENT ENTERED
Monday, March 14, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, March 14, 2011EXAMINERS AMENDMENT E-MAILED
Monday, March 14, 2011EXAMINERS AMENDMENT -WRITTEN
Monday, March 14, 2011PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, March 7, 2011WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, March 3, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 3, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 23, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 23, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 16, 2011EXAMINER'S AMENDMENT ENTERED
Wednesday, February 16, 2011ASSIGNED TO LIE
Wednesday, February 16, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, February 16, 2011EXAMINERS AMENDMENT E-MAILED
Wednesday, February 16, 2011EXAMINERS AMENDMENT -WRITTEN
Tuesday, February 8, 2011ASSIGNED TO EXAMINER
Wednesday, November 3, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 2, 2010NEW APPLICATION ENTERED