| Serial Number | 85165277 |
| Word Mark | ESSENTIAL EVERYDAY |
| Filing Date | Friday, October 29, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, November 21, 2023 |
| Registration Number | 4268741 |
| Registration Date | Tuesday, January 1, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 19, 2011 |
| Goods and Services | Flour; cookie dough; honey; relish; chocolate chips; baking soda; candy; marshmallows; vinegar; frosting; chocolate syrup; vanilla extract; boxed and bagged salt for consumption |
| Goods and Services | batteries; hardware, namely, surge protectors |
| Goods and Services | Milk; butter; peanut butter; applesauce; evaporated milk; jellies; cooking oils; vegetable oil cooking spray; shortenings; flaked coconut; egg substitute; snack dips; hash brown potatoes |
| Goods and Services | Health care products, namely, meal replacement bars; household products, namely, fly sticks for catching flies in the nature of fly catching paper; air fresheners; sanitizing wipes |
| Goods and Services | School, postal and office supplies, namely, copy paper, invisible adhesive tape for stationery purposes; plastic food storage bags for household use; lunch bags; trash bags; lawn and leaf disposal bags; bathroom tissue; facial tissue; paper towels; paper napkins; parchment paper and plastic wrap |
| Goods and Services | Candles; lawn, garden and patio supplies and products, namely, fireplace logs, and fire starter, namely, solid fire starters in stick form and motor oil |
| Goods and Services | all purpose cleaners; windshield cleaning fluids |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | artificial sweeteners; water conditioner, namely, water softening pellets made of salt |
| Goods and Services | Cigarette lighters not made of precious metal |
| Goods and Services | household containers for foods; plastic drinking cups; paper plates; paper bowls; dusters; toothpicks; rubber household gloves; empty plastic spray bottles; lint removal rollers |
| Goods and Services | Beverages, namely, fruit juice, vegetable juice, energy drinks |
| Goods and Services | drinking straws |
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 001 |
| First Use Anywhere Date | Friday, June 15, 2012 |
| First Use In Commerce Date | Friday, June 15, 2012 |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, July 3, 2012 |
| First Use In Commerce Date | Tuesday, July 3, 2012 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 004 |
| First Use Anywhere Date | Thursday, October 25, 2012 |
| First Use In Commerce Date | Thursday, October 25, 2012 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 005 |
| First Use Anywhere Date | Sunday, July 24, 2011 |
| First Use In Commerce Date | Sunday, July 24, 2011 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, May 29, 2012 |
| First Use In Commerce Date | Tuesday, May 29, 2012 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, July 11, 2012 |
| First Use In Commerce Date | Wednesday, July 11, 2012 |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 020 |
| First Use Anywhere Date | Monday, July 9, 2012 |
| First Use In Commerce Date | Monday, July 9, 2012 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 021 |
| First Use Anywhere Date | Thursday, June 7, 2012 |
| First Use In Commerce Date | Thursday, June 7, 2012 |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 029 |
| First Use Anywhere Date | Friday, May 25, 2012 |
| First Use In Commerce Date | Friday, May 25, 2012 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, May 27, 2012 |
| First Use In Commerce Date | Sunday, May 27, 2012 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 032 |
| First Use Anywhere Date | Tuesday, July 31, 2012 |
| First Use In Commerce Date | Tuesday, July 31, 2012 |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 3, 2010 |
| Primary Code | 034 |
| First Use Anywhere Date | Wednesday, October 10, 2012 |
| First Use In Commerce Date | Wednesday, October 10, 2012 |
| Party Name | SUPERVALU LICENSING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | EDEN PRAIRIE, MN 55344 |
| Party Name | SUPERVALU INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Eden Prairie, MN 55344 |
| Party Name | SUPERVALU INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Eden Prairie, MN 55344 |
| Party Name | SUPERVALU INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Eden Prairie, MN 55344 |
| Event Date | Event Description |
| Tuesday, November 21, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, November 21, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, November 21, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, October 30, 2023 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Friday, August 4, 2023 | PROOF OF USE INTERIM ACTION ISSUED |
| Friday, May 5, 2023 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, February 1, 2023 | OFFICE ACTION ISSUED POU1 |
| Tuesday, January 31, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, January 23, 2023 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, January 1, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, February 17, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, February 7, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 7, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 2, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Thursday, August 2, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, August 2, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, July 31, 2018 | TEAS SECTION 8 RECEIVED |
| Tuesday, July 31, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 20, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, January 1, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 1, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, November 24, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, November 23, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Monday, November 19, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, November 19, 2012 | DATA MODIFICATION COMPLETED |
| Friday, November 16, 2012 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, November 13, 2012 | USE AMENDMENT FILED |
| Tuesday, November 13, 2012 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, July 12, 2012 | CORRECTED NOA E-MAILED |
| Friday, June 15, 2012 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, June 15, 2012 | CORRECTED NOA E-MAILED |
| Thursday, June 14, 2012 | SOU EXTENSION 2 GRANTED |
| Friday, May 25, 2012 | SOU EXTENSION 2 FILED |
| Thursday, June 14, 2012 | DIVISIONAL PROCESSING COMPLETE |
| Friday, May 25, 2012 | DIVISIONAL REQUEST RECEIVED |
| Friday, May 25, 2012 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, June 4, 2012 | FAX RECEIVED |
| Thursday, May 31, 2012 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Friday, May 25, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 25, 2012 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Friday, May 25, 2012 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 11, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, January 11, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, January 4, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, August 17, 2011 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, August 16, 2011 | SOU EXTENSION 1 GRANTED |
| Thursday, August 4, 2011 | SOU EXTENSION 1 FILED |
| Tuesday, August 16, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, August 4, 2011 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 14, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 19, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 19, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, March 14, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, March 14, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 14, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Monday, March 14, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, March 14, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Monday, March 14, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, March 14, 2011 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Monday, March 7, 2011 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, March 3, 2011 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 3, 2011 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 23, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 23, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 16, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, February 16, 2011 | ASSIGNED TO LIE |
| Wednesday, February 16, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, February 16, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, February 16, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, February 8, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, November 3, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 2, 2010 | NEW APPLICATION ENTERED |