ESSENTIAL CHOICE Trademark

Trademark Overview


On Wednesday, February 15, 2006, a trademark application was filed for ESSENTIAL CHOICE with the United States Patent and Trademark Office. The USPTO has given the ESSENTIAL CHOICE trademark a serial number of 78815473. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, August 5, 2017. This trademark is owned by Topco Holdings, Inc.. The ESSENTIAL CHOICE trademark is filed in the Staple Food Products category with the following description:

breakfast cereals, namely dry, shelf-stable cereals and hot cereals
essential choice

General Information


Serial Number78815473
Word MarkESSENTIAL CHOICE
Filing DateWednesday, February 15, 2006
Status800 - REGISTERED AND RENEWED
Status DateSaturday, August 5, 2017
Registration Number3193150
Registration DateTuesday, January 2, 2007
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 17, 2006

Trademark Statements


Goods and Servicesbreakfast cereals, namely dry, shelf-stable cereals and hot cereals

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, February 22, 2006
Primary Code030
First Use Anywhere DateThursday, June 30, 2005
First Use In Commerce DateThursday, June 30, 2005

Trademark Owner History


Party NameTopco Holdings, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressItasca, IL 60143

Party NameTopco Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSkokie, IL 60077

Party NameTopco Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSkokie, IL 60077

Trademark Events


Event DateEvent Description
Wednesday, February 22, 2006NEW APPLICATION ENTERED
Friday, August 4, 2006ASSIGNED TO EXAMINER
Wednesday, August 9, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 18, 2006ASSIGNED TO LIE
Tuesday, August 29, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 27, 2006NOTICE OF PUBLICATION
Tuesday, January 2, 2007REGISTERED-PRINCIPAL REGISTER
Thursday, April 2, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 11, 2012TEAS SECTION 8 & 15 RECEIVED
Thursday, January 10, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 10, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, January 10, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, January 14, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 14, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, January 2, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, September 1, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 27, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 27, 2017TEAS SECTION 8 & 9 RECEIVED
Saturday, August 5, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, August 5, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, August 5, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, August 5, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Friday, June 15, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, June 15, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 15, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 23, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, November 23, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 23, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 23, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 23, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 18, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 18, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, December 18, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 18, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 18, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 18, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 1, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 17, 2006PUBLISHED FOR OPPOSITION