| Serial Number | 78086781 |
| Word Mark | ESSENTIAL BRANDING |
| Filing Date | Wednesday, October 3, 2001 |
| Status | 711 - CANCELLED - SECTION 7 |
| Status Date | Tuesday, February 17, 2009 |
| Registration Number | 2739058 |
| Registration Date | Tuesday, July 15, 2003 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 17, 2002 |
| Disclaimer with Predetermined Text | "BRANDING" |
| Goods and Services | Advertising and business consulting services, namely, market analysis and research; advertising services for others, namely, promoting goods and services of others through planning, creation and distribution of advertising; marketing services, namely, brand development and packaging design, and design of media advertising |
| Goods and Services | Design of broadband multimedia services and communications systems for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 1 - Sec. 7(d) - Entire Registration |
| Class Status Date | Tuesday, February 17, 2009 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 15, 2002 |
| First Use In Commerce Date | Monday, April 15, 2002 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 1 - Sec. 7(d) - Entire Registration |
| Class Status Date | Tuesday, February 17, 2009 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, April 15, 2002 |
| First Use In Commerce Date | Monday, April 15, 2002 |
| Party Name | Addis Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94710 |
| Party Name | Addis Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94710 |
| Party Name | Addis Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94710 |
| Event Date | Event Description |
| Tuesday, February 17, 2009 | CANCELLED SECTION 7-TOTAL |
| Tuesday, February 3, 2009 | ASSIGNED TO LIE |
| Tuesday, January 13, 2009 | REQUEST FOR SECT 7 TOTAL SURRENDER FILED |
| Tuesday, January 13, 2009 | FAX RECEIVED |
| Thursday, July 31, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 31, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, June 2, 2008 | CASE FILE IN TICRS |
| Tuesday, February 24, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 15, 2003 | REGISTERED-PRINCIPAL REGISTER |
| Sunday, May 18, 2003 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 7, 2003 | ASSIGNED TO EXAMINER |
| Friday, February 21, 2003 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, February 21, 2003 | USE AMENDMENT FILED |
| Friday, February 21, 2003 | PAPER RECEIVED |
| Tuesday, December 10, 2002 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 17, 2002 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 28, 2002 | NOTICE OF PUBLICATION |
| Friday, April 5, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 5, 2002 | EXAMINERS AMENDMENT E-MAILED |
| Friday, April 5, 2002 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, April 5, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 1, 2002 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Thursday, March 21, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 19, 2002 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, March 1, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 18, 2002 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 14, 2001 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 12, 2001 | ASSIGNED TO EXAMINER |