| Serial Number | 87809266 |
| Word Mark | ESSE QUAM VIDERI SOCIAL HOUSE VODKA |
| Filing Date | Friday, February 23, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 5719455 |
| Registration Date | Tuesday, April 9, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 22, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "VODKA" |
| Goods and Services | Alcoholic beverages except beers; Spirits; Spirits and liqueurs; Distilled spirits |
| Translation of Words in Mark | The English translation of "ESSE QUAM VIDERI" in the mark is "TO BE RATHER THAN TO SEEM". |
| Description of Mark | The mark consists of a shaded circle with the words "ESSE QUAM VIDERI" arced across the inner top of the circle, the words "SOCIAL HOUSE VODKA" arced across the inner bottom of the circle, and an inner shaded and lined circle with two adjacent martini glasses that have crossed stirrers and that form the walls and roof of a house at the center of the circle. The mark is surrounded by a thin shaded circular border. |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Friday, June 30, 2017 |
| First Use In Commerce Date | Friday, June 30, 2017 |
| Party Name | Three Stacks Distilling Co., LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Raleigh, NC 27609 |
| Party Name | Three Stacks Distilling Co., LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Raleigh, NC 27609 |
| Party Name | Three Stacks Distilling Co., LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Raleigh, NC 27609 |
| Event Date | Event Description |
| Tuesday, February 27, 2018 | NEW APPLICATION ENTERED |
| Thursday, March 1, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 2, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 4, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, June 6, 2018 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Wednesday, June 6, 2018 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Wednesday, June 6, 2018 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, June 6, 2018 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, December 6, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 13, 2018 | ASSIGNED TO LIE |
| Thursday, December 13, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 13, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 18, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 22, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 9, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 24, 2025 | CANCELLED SEC. 8 (6-YR) |