| Serial Number | 79316637 |
| Word Mark | ESPORTS ASSESSMENT LABS |
| Filing Date | Tuesday, March 30, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 28, 2022 |
| Registration Number | 6770180 |
| Registration Date | Tuesday, June 28, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 12, 2022 |
| Description of Mark | The mark consists of the words "ESPORTS ASSESSMENT LABS" in stylized font, with each word stacked in turn above the other; to the left of this wording is a design comprised of an oval shape which contains inside it several intersecting lines connected by small circles and forming an overall triangle pattern. |
| Goods and Services | Entertainment and educational services, namely, conducting and organising esports and online game contests, tournaments, competitions, events, or exhibitions; online game services provided via web-based system or online portal for gamers to participate in on-line gaming; arranging, conducting and organization of game tournaments, leagues and tours for computer game playing purposes; entertainment and educational services, namely, providing online games and questionnaires designed to improve learning, memory, attention, perception, cognitive abilities, processing speed, vocabulary and wellness; entertainment and educational services, namely, providing brain training games on-line and in mobile wireless form; entertainment and educational services, namely, providing online games and questionnaires designed to challenge and improve learning, memory, attention, perception, cognitive abilities, processing speed, vocabulary and wellness; entertainment and education services, namely, providing online computer games that monitor your gaming skills, track improvement, and rate individuals against others; educational services, namely, providing cognitive fitness programs for gamers; education services, namely, providing online cognitive assessments and training programs that help identify cognitive strengths and weaknesses of an individual; entertainment services, namely, providing temporary use of non-downloadable game software that allows users to create, modify, upload, download, share, preview, and publish user created interactive video game content, music, and other media files via a global computer network; electronic games services provided by means of the internet; arranging of contests; providing online augmented reality games; providing online information about video games; providing online trivia, tips and strategies for video games; providing online virtual reality games; information and advisory services relating to the aforesaid |
| Goods and Services | Providing temporary use of non-downloadable cognitive stimulation computer programs that help maintain an active brain and thus improve memory, speed of processing, and that provide a variety of cognitive benefits that positively impact the user's gaming and eSport development; providing temporary use of non-downloadable software to measure and monitor your gaming skills, track improvement, and rate individuals against others; computer software design; computer software design and development in the field of video games and players development and performance ratings; platform as a service (PAAS) featuring computer software platforms for use in database management in the field of video games, and player review and development; software as a service (SaaS) services, namely, the provision of software for displaying in-game data and scores, for playing video games, for recording time in video games, for recording video game footage, for taking screenshots of video games, for database management in the field of video games and for video game enhancements; information and advisory services relating to the aforesaid; providing temporary use of non-downloadable game software that allows users to create, modify, upload, download, share, preview, and publish user created interactive video game content, music, and other media files via a global computer network |
| Goods and Services | Downloadable software and mobile applications for accessing advice, information, training programs, activity programs, audio books, texts, articles, messages, images, photographs, moving images, still images, graphic works, musical recordings, sound recordings, videos, audio-visual recordings, games, and multimedia files in the field of cognitive development, brain training, reaction improvement, gaming technique, gaming skills development, meditation and mindfulness; downloadable software and mobile applications for use in mindfulness, meditation and meditation training; downloadable mobile applications for accessing meditations and explanations of mindfulness practice; computer game software, downloadable; computer game software downloadable from a global computer network; computer game software, recorded; computer software platforms, recorded or downloadable for developing and assessing esport skills; downloadable computer game software via a global computer network and wireless devices; computer game programs and game skill development and assessment programs downloaded via the internet; electronic sports training simulators; computer peripherals; headphones; electrical controlling devices; headsets for virtual reality games; computer mice, keyboards, cameras, headsets, and styli; recorded computer game software, computer game discs, downloadable computer game programs, computer game software downloadable from a global computer network, downloadable electronic games software for wireless devices, downloadable interactive multimedia computer game programs; downloadable augmented reality software for playing video games and developing and assessing gaming skills; downloadable virtual reality software for playing video games developing and assessing gaming skills |
| Pseudo Mark | E SPORTS ASSESSMENT LABS |
| NOT AVAILABLE | "ESPORTS ASSESSMENT LABS" |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 6, 2021 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 6, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 6, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | FONTERRA TM LIMITED |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Auckland 1010 NZ |
| Party Name | FONTERRA TM LIMITED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Auckland 1010 NZ |
| Party Name | FONTERRA TM LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Auckland 1010 NZ |
| Event Date | Event Description |
| Thursday, July 29, 2021 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, August 6, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 10, 2021 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 7, 2021 | ASSIGNED TO EXAMINER |
| Friday, October 15, 2021 | NON-FINAL ACTION WRITTEN |
| Saturday, October 16, 2021 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Monday, November 15, 2021 | REFUSAL PROCESSED BY MPU |
| Monday, November 15, 2021 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Monday, December 6, 2021 | REFUSAL PROCESSED BY IB |
| Wednesday, December 29, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 29, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 29, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 2, 2022 | FINAL REFUSAL WRITTEN |
| Wednesday, February 2, 2022 | FINAL REFUSAL E-MAILED |
| Wednesday, February 2, 2022 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, March 7, 2022 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, March 7, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 7, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 8, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 23, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 12, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 12, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 28, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 28, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, September 28, 2022 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Thursday, October 13, 2022 | FINAL DISPOSITION PROCESSED |
| Thursday, October 13, 2022 | FINAL DISPOSITION NOTICE SENT TO IB |
| Monday, November 7, 2022 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, December 5, 2025 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, December 30, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 30, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 30, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, December 30, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |