| Serial Number | 99287663 |
| Word Mark | ESO |
| Filing Date | Wednesday, July 16, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 8149924 |
| Registration Date | Tuesday, February 24, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 6, 2026 |
| Goods and Services | Watches |
| Description of Mark | The mark consists of the lowercase word “eso” in bold, stylized white lettering positioned below a geometric circular design. The circular design features a stylized, segmented circle composed of curved lines and gaps, forming a maze-like structure that gives the appearance of a broken ring, centered within a black square background. |
| Indication of Colors claimed | The color(s) Black, and White is/are claimed as a feature of the mark. |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 16, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | Friday, June 11, 2021 |
| First Use In Commerce Date | Friday, June 11, 2021 |
| Party Name | Excelsior Watches LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sugarland, TX 77498 US |
| Party Name | Excelsior Watches LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sugarland, TX 77498 US |
| Party Name | Excelsior Watches LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sugarland, TX 77498 US |
| Event Date | Event Description |
| Wednesday, July 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, November 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 28, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 4, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 8, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 24, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 24, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |