EQUITYKEEPING Trademark
Trademark Overview
On Tuesday, June 17, 2025, a trademark application was filed for EQUITYKEEPING with the United States Patent and Trademark Office. The USPTO has given the EQUITYKEEPING trademark a serial number of 99239556. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 17, 2025. This trademark is owned by Benasher IP Holdings LLC. The EQUITYKEEPING trademark is filed in the Education & Entertainment Services category with the following description:
Educational services, namely, providing live and virtual coaching, interactive workshops, and both downloadable and non-downloadable instructional materials that teach a proprietary wealth and equity-building strategy known as EquityKeeping. The EquityKeeping strategy establishes the parameters to more efficiently create, track, and grow wealth and equity using a structured framework that integrates equity tracking, customized bookkeeping systems, cash flow planning, financial risk assessment, asset protection, and personal wealth-building education — without relying on conventional budgeting or investment models.
General Information
| Serial Number | 99239556 |
| Word Mark | EQUITYKEEPING |
| Filing Date | Tuesday, June 17, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, June 17, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Educational services, namely, providing live and virtual coaching, interactive workshops, and both downloadable and non-downloadable instructional materials that teach a proprietary wealth and equity-building strategy known as EquityKeeping. The EquityKeeping strategy establishes the parameters to more efficiently create, track, and grow wealth and equity using a structured framework that integrates equity tracking, customized bookkeeping systems, cash flow planning, financial risk assessment, asset protection, and personal wealth-building education — without relying on conventional budgeting or investment models. |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 17, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, September 18, 2018 |
| First Use In Commerce Date | Sunday, September 18, 2022 |
Trademark Owner History
| Party Name | Benasher IP Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sheridan, WY 82801 |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 17, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 17, 2025 | APPLICATION FILING RECEIPT MAILED |
