EQUITY SHIELD Trademark

Trademark Overview


On Tuesday, February 12, 2008, a trademark application was filed for EQUITY SHIELD with the United States Patent and Trademark Office. The USPTO has given the EQUITY SHIELD trademark a serial number of 77394974. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, October 1, 2019. This trademark is owned by Subaru of America, Inc.. The EQUITY SHIELD trademark is filed in the Insurance & Financial Services category with the following description:

Underwriting and administering automobile financial gap insurance in the nature of debt cancellation agreements
equity shield

General Information


Serial Number77394974
Word MarkEQUITY SHIELD
Filing DateTuesday, February 12, 2008
Status800 - REGISTERED AND RENEWED
Status DateTuesday, October 1, 2019
Registration Number3729106
Registration DateTuesday, December 22, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 24, 2009

Trademark Statements


Disclaimer with Predetermined Text"EQUITY"
Goods and ServicesUnderwriting and administering automobile financial gap insurance in the nature of debt cancellation agreements

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 15, 2008
Primary Code036
First Use Anywhere DateThursday, April 17, 2008
First Use In Commerce DateThursday, April 17, 2008

Trademark Owner History


Party NameSubaru of America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCamden, NJ 08103

Party NameSubaru of America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCherry Hill, NJ 08002

Party NameSubaru of America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCherry Hill, NJ 08002

Trademark Events


Event DateEvent Description
Tuesday, October 1, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, October 1, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, October 1, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, October 1, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 22, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, December 22, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, June 13, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 13, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, July 13, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, July 13, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, July 12, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 19, 2015TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 22, 2009REGISTERED-PRINCIPAL REGISTER
Thursday, November 19, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, November 17, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, November 16, 2009STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 28, 2009USE AMENDMENT FILED
Monday, November 16, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 28, 2009TEAS STATEMENT OF USE RECEIVED
Tuesday, August 25, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, July 10, 2009EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Wednesday, March 25, 2009EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, February 24, 2009PUBLISHED FOR OPPOSITION
Wednesday, February 4, 2009NOTICE OF PUBLICATION
Saturday, January 17, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, January 13, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 15, 2008ASSIGNED TO EXAMINER
Friday, December 5, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 5, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 3, 2008TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, November 21, 2008NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, November 21, 2008FINAL REFUSAL E-MAILED
Friday, November 21, 2008FINAL REFUSAL WRITTEN
Thursday, October 30, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 28, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 30, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 30, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 28, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 28, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 28, 2008NON-FINAL ACTION E-MAILED
Wednesday, May 28, 2008NON-FINAL ACTION WRITTEN
Thursday, May 22, 2008ASSIGNED TO EXAMINER
Friday, March 14, 2008PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Friday, March 14, 2008ASSIGNED TO LIE
Thursday, February 21, 2008PAPER RECEIVED
Friday, February 15, 2008NEW APPLICATION ENTERED IN TRAM