| Serial Number | 78474435 |
| Word Mark | EQUITY MARKETING |
| Filing Date | Thursday, August 26, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 2, 2014 |
| Registration Number | 3297196 |
| Registration Date | Tuesday, September 25, 2007 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 10, 2007 |
| Disclaimer with Predetermined Text | "MARKETING" |
| Goods and Services | Comprehensive business marketing, consulting and promotional services, namely, marketing and advertising consultation in the fields of strategic planning, marketing strategies, promotion, advertising, sponsorship, and merchandising; advertising consulting for national print and media advertising programs; launching new products for others, brand development in the fields of restaurants, food and beverages, both alcoholic and non-alcoholic, consumer products and electronics, apparel and accessories; marketing and advertising consulting and brand repositioning consulting; advertising and promotional services for others, namely, creating corporate and brand identity for others through the distribution of promotional products, namely, toys, bags, backpacks, luggage, kitchen and cookware kits, kitchenware, barbeque sets, toiletry trays and toilet tray accessories, cosmetic kits and cosmetic kit accessories, jewelry and gift boxes, candles and candle accessories, candelabras, bathroom accessories, apparel, gifts with purchase, pre-recorded CDs, printed and electronic publications and other promotional products; public relations; telephone call center management for others; fulfillment distribution services, namely order fulfillment services; media planning, namely preparation and realization of media plans and concepts; publicity and sales promotion services in the nature of promotions calendar planning; developing promotional campaigns for others, namely development of licensed-based promotional campaigns and entertainment, sports and consumer brands licensing promotional campaigns; publicity and sales promotion Lion services, namely assisting others in determining advertising media, developing web based promotions, developing premium incentive awards programs, developing purchase with purchase programs and developing marketing strategies to target consumers and other audiences; agencies for advertising time and space, namely rental or purchase of advertising and media time and space for others; preparing and/or placing advertisements for others, namely, television and radio commercial advertisements, printed publication advertisements, direct mail advertisements, billboard advertisements and advertisements for dissemination via on-line electronic communications networks; preparing audio-visual presentations for use in advertising; public relations services; marketing services, namely, promotion of goods and/or services of others by preparing and/or placing advertisements for dissemination through television and radio commercials, direct mail, printed publications, billboards and via on-line electronic communications networks; business marketing consulting services; cooperative advertising and marketing; conducting business and market research surveys; market analysis services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 2, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 7, 1987 |
| First Use In Commerce Date | Monday, December 7, 1987 |
| Party Name | EMAK WORLDWIDE, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90048 |
| Party Name | EMAK WORLDWIDE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90048 |
| Party Name | EMAK WORLDWIDE, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90048 |
| Party Name | Equity Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90048 |
| Event Date | Event Description |
| Friday, May 2, 2014 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, May 19, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 11, 2009 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 25, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 10, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 20, 2007 | NOTICE OF PUBLICATION |
| Tuesday, June 5, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, May 21, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 21, 2007 | USE AMENDMENT ACCEPTED |
| Friday, March 30, 2007 | AMENDMENT FROM APPLICANT ENTERED |
| Friday, March 30, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 30, 2007 | ASSIGNED TO LIE |
| Monday, February 26, 2007 | PAPER RECEIVED |
| Tuesday, February 27, 2007 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 22, 2007 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 21, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 21, 2007 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 21, 2006 | NON-FINAL ACTION E-MAILED |
| Monday, August 21, 2006 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 21, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 23, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 9, 2006 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, May 23, 2006 | USE AMENDMENT FILED |
| Tuesday, May 23, 2006 | TEAS AMENDMENT OF USE RECEIVED |
| Tuesday, May 23, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 23, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 5, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 23, 2005 | FINAL REFUSAL E-MAILED |
| Wednesday, November 23, 2005 | FINAL REFUSAL WRITTEN |
| Monday, October 31, 2005 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 17, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 17, 2005 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 15, 2005 | NON-FINAL ACTION E-MAILED |
| Friday, April 15, 2005 | NON-FINAL ACTION WRITTEN |
| Sunday, March 27, 2005 | ASSIGNED TO EXAMINER |
| Friday, September 3, 2004 | NEW APPLICATION ENTERED IN TRAM |