EQUITY + EQUITY PLUS Trademark
Trademark Overview
On Wednesday, January 16, 2013, a trademark application was filed for EQUITY + EQUITY PLUS with the United States Patent and Trademark Office. The USPTO has given the EQUITY + EQUITY PLUS trademark a serial number of 85824658. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 27, 2020. This trademark is owned by Strong, LLC. The EQUITY + EQUITY PLUS trademark is filed in the Advertising, Business and Retail Services category with the following description:
marketing and advertising services for automobile and truck dealerships; marketing and advertising services for automobile and truck dealerships, namely, promoting the sales of automobiles and trucks through a vehicle upgrade program
General Information
| Serial Number | 85824658 |
| Word Mark | EQUITY + EQUITY PLUS |
| Filing Date | Wednesday, January 16, 2013 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 27, 2020 |
| Registration Number | 4388049 |
| Registration Date | Tuesday, August 20, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 4, 2013 |
Trademark Statements
| Indication of Colors claimed | The color(s) red, white, black, gray, dark yellow and light yellow is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of an elongated two dimensional capsule shape with the top and bottom sides consisting of parallel horizontal lines connected at both ends by curved lines. The rim of the capsule consists of a thin band of alternating white and gray colors, with the interior of the capsule colored red that is shaded with black at the curved ends of the capsule. The word "Equity" is arranged horizontally in thick white letters within the capsule, with the "E" capitalized and the remaining letters in lowercase, followed by a white circle with a "plus" sign arranged within the circle colored in slanting bands of alternating dark and light yellow. The word "Equity" in blocked black letters followed by the word "Plus" in italicized red letters is arranged horizontally just below the capsule, with the "E" in "Equity" arranged under the letter "t" within the capsule. |
| Goods and Services | marketing and advertising services for automobile and truck dealerships; marketing and advertising services for automobile and truck dealerships, namely, promoting the sales of automobiles and trucks through a vehicle upgrade program |
| Pseudo Mark | EQUITY PLUS EQUITY PLUS |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 27, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Friday, July 1, 2011 |
Trademark Owner History
| Party Name | Strong, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Birmingham, AL 35223 |
| Party Name | Strong, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Birmingham, AL 35223 |
| Party Name | Strong, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Birmingham, AL 35223 |
Trademark Events
| Event Date | Event Description |
| Friday, March 27, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, August 20, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 20, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 4, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 4, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 15, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, April 26, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 25, 2013 | ASSIGNED TO EXAMINER |
| Thursday, January 24, 2013 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, January 23, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, January 19, 2013 | NEW APPLICATION ENTERED IN TRAM |
