EQUITRUST LIFE INSURANCE COMPANY Trademark

Trademark Overview


On Friday, November 14, 1997, a trademark application was filed for EQUITRUST LIFE INSURANCE COMPANY with the United States Patent and Trademark Office. The USPTO has given the EQUITRUST LIFE INSURANCE COMPANY trademark a serial number of 75390084. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, September 16, 2019. This trademark is owned by FBL FINANCIAL GROUP, INC.. The EQUITRUST LIFE INSURANCE COMPANY trademark is filed in the Insurance & Financial Services category with the following description:

Life insurance underwriting
equitrust life insurance company

General Information


Serial Number75390084
Word MarkEQUITRUST LIFE INSURANCE COMPANY
Filing DateFriday, November 14, 1997
Status800 - REGISTERED AND RENEWED
Status DateMonday, September 16, 2019
Registration Number2286397
Registration DateTuesday, October 12, 1999
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 2, 1999

Trademark Statements


Pseudo MarkEQUITABLE TRUST LIFE INSURANCE COMPANY
Goods and ServicesLife insurance underwriting
Disclaimer with Predetermined Text"LIFE INSURANCE COMPANY"

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, January 13, 1998
Primary Code036
First Use Anywhere DateTuesday, December 15, 1998
First Use In Commerce DateTuesday, December 15, 1998

Trademark Owner History


Party NameEQUITRUST LIFE INSURANCE COMPANY
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameEQUITRUST LIFE INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWEST DES MOINES, IA 502662521

Party NameFBL FINANCIAL GROUP, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameFBL FINANCIAL GROUP, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameFBL FINANCIAL GROUP, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events


Event DateEvent Description
Thursday, July 14, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 14, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 14, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 14, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 14, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, May 20, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 20, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 20, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, May 20, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 20, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 20, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, September 16, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, September 16, 2019REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, September 16, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, September 16, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 5, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 5, 2019TEAS SECTION 8 & 9 RECEIVED
Friday, October 12, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 16, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 3, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 3, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 14, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 7, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, December 4, 2009REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, December 4, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, August 24, 2009REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, October 30, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 24, 2009REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, August 24, 2009PAPER RECEIVED
Wednesday, September 6, 2006CASE FILE IN TICRS
Friday, September 16, 2005REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 14, 2005ASSIGNED TO PARALEGAL
Wednesday, July 20, 2005REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, July 20, 2005PAPER RECEIVED
Monday, November 8, 2004PAPER RECEIVED
Tuesday, October 12, 1999REGISTERED-PRINCIPAL REGISTER
Wednesday, July 21, 1999ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 29, 1999STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 27, 1999USE AMENDMENT FILED
Tuesday, April 27, 1999NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 2, 1999PUBLISHED FOR OPPOSITION
Saturday, January 2, 1999NOTICE OF PUBLICATION
Tuesday, November 24, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 16, 1998EXAMINER'S AMENDMENT MAILED
Tuesday, July 28, 1998NON-FINAL ACTION MAILED
Monday, July 20, 1998ASSIGNED TO EXAMINER
Thursday, July 16, 1998ASSIGNED TO EXAMINER