EQUITABLE ADVANTAGE MAX Trademark

Trademark Overview

On Thursday, April 15, 2021, a trademark application was filed for EQUITABLE ADVANTAGE MAX with the United States Patent and Trademark Office. The USPTO has given the EQUITABLE ADVANTAGE MAX trademark a serial number of 90647865. The federal status of this trademark filing is REGISTERED as of Tuesday, August 16, 2022. This trademark is owned by Equitable Holdings, Inc.. The EQUITABLE ADVANTAGE MAX trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuing and administration of life insurance
equitable advantage max

General Information

Serial Number90647865
Word MarkEQUITABLE ADVANTAGE MAX
Filing DateThursday, April 15, 2021
Status700 - REGISTERED
Status DateTuesday, August 16, 2022
Registration Number6822481
Registration DateTuesday, August 16, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 5, 2021

Trademark Statements

Goods and ServicesInsurance services, namely, underwriting, issuing and administration of life insurance

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, July 22, 2021
Primary Code036
First Use Anywhere DateTuesday, August 31, 2021
First Use In Commerce DateTuesday, August 31, 2021

Trademark Owner History

Party NameEquitable Holdings, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10105
Party NameEquitable Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10104
Party NameEquitable Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10104

Trademark Events

Event DateEvent Description
Monday, April 19, 2021NEW APPLICATION ENTERED
Thursday, July 22, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 30, 2021ASSIGNED TO EXAMINER
Tuesday, August 31, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 15, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 31, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, October 5, 2021PUBLISHED FOR OPPOSITION
Tuesday, October 5, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 30, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 31, 2022USE AMENDMENT FILED
Friday, June 17, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 17, 2022STATEMENT OF USE PROCESSING COMPLETE
Friday, July 8, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, July 9, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 16, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, August 16, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, November 20, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 20, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 20, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 20, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 20, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Related Keywords

advantage equitable insurance administration life issuing underwriting services namely