EQUITABLE Trademark

Trademark Overview


On Wednesday, December 5, 2018, a trademark application was filed for EQUITABLE with the United States Patent and Trademark Office. The USPTO has given the EQUITABLE trademark a serial number of 88217979. The federal status of this trademark filing is REGISTERED as of Tuesday, July 27, 2021. This trademark is owned by AXA Equitable Holdings, Inc.. The EQUITABLE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health insurance; underwriting, issuance and administration of annuities; financial investment in the field of real estate; mortgage lending; financial affairs, and monetary affairs, namely, financial information, management and analysis services; real estate agency services; investment of funds for others; investment brokerage; investment management; financial analysis and consultation; financial portfolio management; financial asset management; financial investment brokerage; financing services; capital investment services; providing working capital; financial trust operations; real estate management services; rental of real estate; business brokerage; financial transactions services, namely, providing secure commercial transactions and payment options; administration of employee benefit plans concerning insurance and finance; administration of employee welfare benefit pl...
equitable

General Information


Serial Number88217979
Word MarkEQUITABLE
Filing DateWednesday, December 5, 2018
Status700 - REGISTERED
Status DateTuesday, July 27, 2021
Registration Number6434955
Registration DateTuesday, July 27, 2021
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 23, 2021

Trademark Statements


Description of MarkThe mark consists of of a circle enclosing a partial outline of a woman. The woman is shown in profile, in a toga, and holding a shield. The foregoing is above the word ''EQUITABLE'' in capital letters.
Goods and ServicesInsurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health insurance; underwriting, issuance and administration of annuities; financial investment in the field of real estate; mortgage lending; financial affairs, and monetary affairs, namely, financial information, management and analysis services; real estate agency services; investment of funds for others; investment brokerage; investment management; financial analysis and consultation; financial portfolio management; financial asset management; financial investment brokerage; financing services; capital investment services; providing working capital; financial trust operations; real estate management services; rental of real estate; business brokerage; financial transactions services, namely, providing secure commercial transactions and payment options; administration of employee benefit plans concerning insurance and finance; administration of employee welfare benefit plans concerning insurance and finance; processing, administering and managing employee benefit plans concerning insurance and finance; investment advisory services
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, December 22, 2018
Primary Code036
First Use Anywhere DateTuesday, January 14, 2020
First Use In Commerce DateTuesday, January 14, 2020

Trademark Owner History


Party NameEQUITABLE HOLDINGS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10105

Party NameEQUITABLE HOLDINGS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10104

Party NameEQUITABLE HOLDINGS, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10104

Party NameAXA Equitable Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10104

Trademark Events


Event DateEvent Description
Tuesday, March 5, 2019ASSIGNED TO EXAMINER
Saturday, December 8, 2018NEW APPLICATION ENTERED
Saturday, December 22, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 25, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, March 12, 2019NON-FINAL ACTION E-MAILED
Tuesday, March 12, 2019NON-FINAL ACTION WRITTEN
Tuesday, March 12, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 10, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 10, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 11, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, October 5, 2019SUSPENSION LETTER WRITTEN
Saturday, October 5, 2019LETTER OF SUSPENSION E-MAILED
Saturday, October 5, 2019NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, March 25, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 28, 2020ASSIGNED TO LIE
Wednesday, April 29, 2020REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, October 22, 2020TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Thursday, November 5, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, November 5, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 11, 2020NON-FINAL ACTION WRITTEN
Friday, December 11, 2020NON-FINAL ACTION E-MAILED
Friday, December 11, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 11, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 11, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 12, 2021EXAMINERS AMENDMENT -WRITTEN
Thursday, February 11, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 12, 2021EXAMINERS AMENDMENT E-MAILED
Friday, February 12, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 12, 2021EXAMINER'S AMENDMENT ENTERED
Wednesday, March 3, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 23, 2021PUBLISHED FOR OPPOSITION
Tuesday, March 23, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 18, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, February 12, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 1, 2021TEAS STATEMENT OF USE RECEIVED
Tuesday, June 1, 2021USE AMENDMENT FILED
Friday, June 11, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 11, 2021STATEMENT OF USE PROCESSING COMPLETE
Tuesday, July 27, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, November 20, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 20, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 20, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 20, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 20, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 23, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, June 24, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED