EQUIPPED TO BE THE CHOICE Trademark
Trademark Overview
On Wednesday, January 7, 2026, a trademark application was filed for EQUIPPED TO BE THE CHOICE with the United States Patent and Trademark Office. The USPTO has given the EQUIPPED TO BE THE CHOICE trademark a serial number of 99581425. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, May 18, 2026. This trademark is owned by HERC BUILD, LLC. The EQUIPPED TO BE THE CHOICE trademark is filed in the Construction & Repair Services, Transportation & Storage Services, Treatment & Processing of Materials Services, and Computer & Software Services & Scientific Services categories with the following description:
Vehicle rental services; Rental of moving equipment, namely, pads, straps, hitches, dollies, boxes, carriers, and hand trucks; Trash services, namely, rental of dump trailers and roll-off trailers; Moving van transport, Moving van services; Rental of moving vans; Rental and leasing of passenger vans; Rental of storage containers; rental of trucks and trailers; rental of loading-unloading machines and apparatus.
Providing a web site featuring technology enabling users to remotely monitor the status of vehicles, equipment, and heavy machinery; software as a service (SAAS) services featuring software to monitor the status of vehicles, equipment, and heavy machinery.
Rental of construction equipment including aerial, concrete, earthmoving, paving, floor care and surface preparation machines and apparatus; rental of drainage pumps; rental of gas or air compressors; rental of hand and power tools; rental of industrial vacuums for use with hazardous materials
Rental of air condition apparatus; Rental of electricity generators; Rental of electric power generators, Rental of power generation equipment; rental of waste compacting machines
General Information
| Serial Number | 99581425 |
| Word Mark | EQUIPPED TO BE THE CHOICE |
| Filing Date | Wednesday, January 7, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, May 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 9, 2026 |
Trademark Statements
| Goods and Services | Vehicle rental services; Rental of moving equipment, namely, pads, straps, hitches, dollies, boxes, carriers, and hand trucks; Trash services, namely, rental of dump trailers and roll-off trailers; Moving van transport, Moving van services; Rental of moving vans; Rental and leasing of passenger vans; Rental of storage containers; rental of trucks and trailers; rental of loading-unloading machines and apparatus. |
| Goods and Services | Providing a web site featuring technology enabling users to remotely monitor the status of vehicles, equipment, and heavy machinery; software as a service (SAAS) services featuring software to monitor the status of vehicles, equipment, and heavy machinery. |
| Goods and Services | Rental of construction equipment including aerial, concrete, earthmoving, paving, floor care and surface preparation machines and apparatus; rental of drainage pumps; rental of gas or air compressors; rental of hand and power tools; rental of industrial vacuums for use with hazardous materials |
| Goods and Services | Rental of air condition apparatus; Rental of electricity generators; Rental of electric power generators, Rental of power generation equipment; rental of waste compacting machines |
Classification Information
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 7, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 7, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 7, 2026 |
| Primary Code | 040 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 7, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | HERC BUILD, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bonita Springs, FL 34134
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 7, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 7, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, May 4, 2026 | ASSIGNED TO EXAMINER |
| Monday, May 11, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, May 11, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 11, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, May 11, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Monday, May 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 3, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
