Trademark Overview
On Wednesday, January 7, 2026, a trademark application was filed for EQUIPPED TO BE THE CHOICE with the United States Patent and Trademark Office. The USPTO has given the EQUIPPED TO BE THE CHOICE trademark a serial number of 99581425. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, January 7, 2026. This trademark is owned by HERC BUILD, LLC. The EQUIPPED TO BE THE CHOICE trademark is filed in the Construction & Repair Services, Transportation & Storage Services, Treatment & Processing of Materials Services, and Computer & Software Services & Scientific Services categories with the following description:
Vehicle rental services; Rental of moving equipment, namely, pads, straps, hitches, dollies, boxes, carriers, and hand trucks; Trash services, namely, rental of dump trailers and roll-off trailers; Moving van transport, Moving van services; Rental of moving vans; Rental and leasing of passenger vans; Rental of storage containers; rental of trucks and trailers; rental of loading-unloading machines and apparatus.
Providing a web site and software as a service (SAAS) services featuring software to monitor the status of vehicles, equipment, and heavy machinery.
Rental of air condition apparatus; Rental of electricity generators; Rental of electric power generators, Rental of power generation equipment; rental of waste compacting machines; rental of industrial vacuums for treating hazardous materials.
Rental of construction equipment including aerial, concrete, earthmoving, paving, floor care and surface preparation machines and apparatus; rental of drainage pumps; rental of gas or air compressors; rental of hand and power tools.
