| Serial Number | 79379291 |
| Word Mark | EQUATIV MONETIZATION PLATFORM |
| Filing Date | Wednesday, July 12, 2023 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, October 30, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 21, 2025 |
| Goods and Services | Downloadable databases in the field of advertising campaigns; downloadable software and software packages for enabling the management, sale and purchase of advertising campaigns on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable machine learning software for advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable software for integrating advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software for creating, managing, evaluating and disseminating third-party advertising; advertising servers, namely, computer servers for storing advertisements and disseminating advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software in the field of blockchain technology for implementing and managing advertising campaigns and smart contracts ; downloadable software for creating and managing smart contracts; downloadable mobile applications for data management in the field of advertising; downloadable computer software for data management in the field of advertising; downloadable data management software in the field of advertising; computers for use in data handling in the field of advertising |
| Goods and Services | Services for advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions: Arranging subscriptions to a service that distributes advertisements to Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; advertising and sales promotion services for third parties and commercial information agency services relating thereto, provided online from a computer database; writing of reports relating to advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; consultancy services relating to the organization of commercial and advertising events; advertising management services, namely commercial and advertising media management, purchase and rental services for advertising space and time on all communication means and media; administrative management of advertising matter on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions; management of advertising databases; dissemination of advertising matter and commercial information on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; commercial and advertising services, namely, advertising services for tracking advertising performance, for managing, distributing and offering advertising, for analyzing advertising data, for communicating advertising data, and for optimizing advertising performance; data and database management services in the field of advertising; data processing management services in the field of advertising; data processing and systematization services in the field of advertising |
| NOT AVAILABLE | Monetization Platform |
| Goods and Services | Providing a website that features technology in the nature of a programmatic advertising software platform that enables digital advertisers and publishers to program and manage online advertising displays for the insertion of digital advertising, the management of digital advertising campaigns, and targeting advertising to specific customer categories; providing temporary use of on-line, non-downloadable search software for finding content and content publishers; providing temporary use of on-line non-downloadable software for implementing and managing advertising campaigns and smart contracts using blockchain technology; editing, design and development of software for the management, sale and purchase of -purchase of advertising campaigns on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; providing temporary use of online non-downloadable software for advertising data and advertising database management in the field of advertising and marketing |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 22, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 22, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 22, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | EQUATIV |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Party Name | SMARTADSERVER |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Event Date | Event Description |
| Thursday, September 21, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, September 22, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 26, 2023 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 20, 2024 | ASSIGNED TO EXAMINER |
| Saturday, March 23, 2024 | NON-FINAL ACTION WRITTEN |
| Sunday, March 24, 2024 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, April 11, 2024 | REFUSAL PROCESSED BY MPU |
| Friday, April 12, 2024 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, May 8, 2024 | REFUSAL PROCESSED BY IB |
| Saturday, May 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, May 25, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 25, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 19, 2024 | CHANGE OF NAME/ADDRESS REC'D FROM IB |
| Tuesday, July 30, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, July 30, 2024 | FINAL REFUSAL E-MAILED |
| Tuesday, July 30, 2024 | FINAL REFUSAL WRITTEN |
| Tuesday, August 6, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 6, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 6, 2024 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, October 24, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |