| Serial Number | 79351131 |
| Word Mark | EQUATIV |
| Filing Date | Tuesday, June 7, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 28, 2023 |
| Registration Number | 7227024 |
| Registration Date | Tuesday, November 28, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 12, 2023 |
| Goods and Services | Downloadable databases in the field of advertising campaign data; electronic databases in the field of advertising campaign data recorded on computer media; downloadable computer software for enabling the purchase, sale and management of advertising campaigns on Internet websites, mobile applications, social networks and audiovisual content platforms accessible by computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software using artificial intelligence for machine learning in the field of creating advertising content for Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible via computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software for integrating advertising content on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software for creating, managing, evaluating and disseminating third-party advertising content; advertising servers, namely, computer servers for storing advertisements and disseminating advertising content on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software for managing smart contracts using blockchain technology; downloadable software for creating and managing smart contracts |
| Goods and Services | Advertising services, namely, advertising on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions; advertising services for promoting e-commerce; advertising and sales promotion services for third parties, and commercial information services relating thereto and provided online from a computer database or web pages on the Internet; preparing business reports relating to advertising on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; business consultancy services relating to the organization of commercial and advertising events; advertising management services, namely management of advertising campaigns; purchasing agents and rental services all for advertising space and time on all communication means and media; business administrative management of advertising matter on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions; management of advertising databases; dissemination of advertising matter and providing commercial information on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, especially on computers, tablets, mobile telephones, televisions and connected televisions; commercial and advertising services, namely, analyzing and compiling data for measuring the performance of advertising campaigns; dissemination of advertising for others via the Internet |
| Goods and Services | Providing online non-downloadable computer software platforms for use in the field of advertising, namely, for enabling users to manage online advertising displays, create digital advertising content, and manage, track, analyze and prepare reports on digital advertising campaigns, and for conducting online purchase and sale transactions of advertising space; providing temporary use of on-line non-downloadable software for finding advertising content and content publishers; providing temporary use of on-line non-downloadable software for implementing and managing advertising campaigns and smart contracts using blockchain technology; editing, design and development of software for management, sale and purchase of advertising campaigns on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 30, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 30, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 30, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SMARTADSERVER |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 34 - NOT AVAILABLE |
| Address | FR |
| Party Name | SMARTADSERVER |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 34 - NOT AVAILABLE |
| Address | FR |
| Party Name | SMARTADSERVER |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 34 - NOT AVAILABLE |
| Address | FR |
| Event Date | Event Description |
| Tuesday, March 26, 2024 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, March 1, 2024 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, March 1, 2024 | FINAL DISPOSITION PROCESSED |
| Wednesday, February 28, 2024 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, November 28, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, November 28, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 12, 2023 | NOTIFICATION PROCESSED BY IB |
| Tuesday, September 12, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 12, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 23, 2023 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, August 23, 2023 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, August 23, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, August 5, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 4, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 4, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 4, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, August 3, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, August 3, 2023 | FINAL REFUSAL E-MAILED |
| Thursday, August 3, 2023 | FINAL REFUSAL WRITTEN |
| Friday, July 7, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 6, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 6, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 12, 2023 | REFUSAL PROCESSED BY IB |
| Wednesday, May 17, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, May 17, 2023 | REFUSAL PROCESSED BY MPU |
| Wednesday, March 29, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, March 28, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 22, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, October 4, 2022 | APPLICATION FILING RECEIPT MAILED |
| Friday, September 30, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 29, 2022 | SN ASSIGNED FOR SECT 66A APPL FROM IB |