Trademark Overview
On Tuesday, April 29, 2025, a trademark application was filed for EQO-FI with the United States Patent and Trademark Office. The USPTO has given the EQO-FI trademark a serial number of 99160554. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, January 6, 2026. This trademark is owned by Makk Media Group LLC. The EQO-FI trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Downloadable cloud-based software for fully interactive, immersive, multi-sensory storytelling experiences that respond to and evolve with the audience using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools, namely, for the creation, orchestration, and real-time modulation of audiovisual content in physical and virtual environments; Downloadable computer application software for the integration of text, audio, graphics, still images, and moving pictures in virtual worlds for entertainment, marketing, and storytelling purposes; Downloadable software for controlling immersive LED environments and spatial audio systems in physical and XR-powered venues; Downloadable software for synchronizing digital twin experiences across real-world and virtual platforms in entertainment settings; Downloadable software featuring AI-based content modulation and biometric-responsive adaptive storytelling for delivering responsive and person...
Software as a Service (SaaS) services featuring software using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools in the nature of immersive storytelling orchestration software; Design and development of virtual reality and XR software; Provision of virtual computer systems and virtual computer environments through cloud computing for entertainment and commerce; Providing online non-downloadable computer software for use as a cryptocurrency wallet; Providing user authentication services using blockchain-based software for cryptocurrency transactions and digital asset access in virtual environments; Programming of online, non-downloadable virtual goods for use in virtual worlds; Design of immersive venue architecture, namely, combining LED display technologies and spatial computing systems to enable immersive storytelling; Computer network configuration services for venue architecture combining LED display technologies and ...
Digital advertising services for immersive platforms and virtual environments; Development of marketing strategies, concepts, and tactics, namely, audience development, brand awareness, customer relations, online community building, and digital word-of-mouth communications in XR spaces and across social media; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors using extended reality and narrative content; Promotion of goods and services of others through influencer campaigns delivered via interactive and immersive media platforms; Marketing research services in the nature of tracking consumer behavior and analyzing consumer trends within immersive and virtual environments; Consumer profiling for commercial and marketing purposes using real-time interaction data; Analyzing and compiling data for measuring the performance of immersive advertising campaigns; Business consulting services in the field of ecommerce strategies, immersive comme...
Entertainment services in the nature of production of multimedia entertainment content across immersive physical and virtual platforms; Entertainment services, namely, storytelling through interactive audiovisual media, XR content, and virtual characters; Providing online computer games featuring virtual worlds in which users can interact for entertainment and community-building purposes; Simulated live musical performances by avatars in virtual worlds for entertainment purposes; Entertainment services in the nature of presenting live musical performances using extended reality technology; Arranging exhibitions in virtual worlds for entertainment purposes; Entertainment services, namely, immersive audiovisual performances in the nature of live musical acts delivered through 360-degree LED walls, interactive LED floors, and extended reality projections in real-world and digital twin environments; Entertainment services, namely, live music concerts featuring narrated content in the field...
