| Serial Number | 99160554 |
| Word Mark | EQO-FI |
| Filing Date | Tuesday, April 29, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 27, 2026 |
| Goods and Services | Downloadable cloud-based software for fully interactive, immersive, multi-sensory storytelling experiences that respond to and evolve with the audience using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools, namely, for the creation, orchestration, and real-time modulation of audiovisual content in physical and virtual environments; Downloadable computer application software for the integration of text, audio, graphics, still images, and moving pictures in virtual worlds for entertainment, marketing, and storytelling purposes; Downloadable software for controlling immersive LED environments and spatial audio systems in physical and XR-powered venues; Downloadable software for synchronizing digital twin experiences across real-world and virtual platforms in entertainment settings; Downloadable software featuring AI-based content modulation and biometric-responsive adaptive storytelling for delivering responsive and personalized multimedia entertainment; Downloadable computer software for managing cryptocurrency transactions using blockchain technology; Downloadable virtual reality game software featuring crypto tokens for use in online virtual worlds; Downloadable computer software for use as a cryptocurrency wallet; Virtual reality glasses; Virtual reality goggles; Virtual reality headsets; Wired gloves for use in virtual reality environments; Biometric identification apparatus; Immersive sensory digital display panels in the nature of programmable digital LED signage and light-based storytelling interfaces; Interactive LED ceiling and floor systems, namely, LED modules, controllers, power supply units, and control software for immersive audiovisual experiences integrated with downloadable media applications |
| Goods and Services | Software as a Service (SaaS) services featuring software using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools in the nature of immersive storytelling orchestration software; Design and development of virtual reality and XR software; Provision of virtual computer systems and virtual computer environments through cloud computing for entertainment and commerce; Providing online non-downloadable computer software for use as a cryptocurrency wallet; Providing user authentication services using blockchain-based software for cryptocurrency transactions and digital asset access in virtual environments; Programming of online, non-downloadable virtual goods for use in virtual worlds; Design of immersive venue architecture, namely, combining LED display technologies and spatial computing systems to enable immersive storytelling; Computer network configuration services for venue architecture combining LED display technologies and spatial computing systems; Development of on-line computer software systems for content orchestration, consisting of real-time rendering, audience interaction tracking, and cross-platform synchronization; Design and engineering of interactive LED environments, namely, programmable ceilings, responsive walls, and adaptive floors integrated with 3D graphics engines, biometric feedback systems, and blockchain authentication tools |
| Pseudo Mark | EQOFI |
| Goods and Services | Digital advertising services for immersive platforms and virtual environments; Development of marketing strategies, concepts, and tactics, namely, audience development, brand awareness, customer relations, online community building, and digital word-of-mouth communications in XR spaces and across social media; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors using extended reality and narrative content; Promotion of goods and services of others through influencer campaigns delivered via interactive and immersive media platforms; Marketing research services in the nature of tracking consumer behavior and analyzing consumer trends within immersive and virtual environments; Consumer profiling for commercial and marketing purposes using real-time interaction data; Analyzing and compiling data for measuring the performance of immersive advertising campaigns; Business consulting services in the field of ecommerce strategies, immersive commerce, and tokenized consumer engagement; Strategic brand development services for immersive entertainment platforms and narrative-based virtual environments; Business services, namely, sponsorship search and brand integration consulting in connection with extended reality concerts, gamified storytelling venues, and experiential digital activations |
| Goods and Services | Entertainment services in the nature of production of multimedia entertainment content across immersive physical and virtual platforms; Entertainment services, namely, storytelling through interactive audiovisual media, XR content, and virtual characters; Providing online computer games featuring virtual worlds in which users can interact for entertainment and community-building purposes; Simulated live musical performances by avatars in virtual worlds for entertainment purposes; Entertainment services in the nature of presenting live musical performances using extended reality technology; Arranging exhibitions in virtual worlds for entertainment purposes; Entertainment services, namely, immersive audiovisual performances in the nature of live musical acts delivered through 360-degree LED walls, interactive LED floors, and extended reality projections in real-world and digital twin environments; Entertainment services, namely, live music concerts featuring narrated content in the fields of cultural storytelling, social commentary, and immersive brand integration; Providing story-driven digital experiences where audience input dynamically alters the outcome of events, namely, interactive live performances and narrative-driven concerts in immersive digital venues; Producing hybrid experiences that bridge physical venues and digital twin environments with gamified, interactive storytelling frameworks, namely, music concerts, digital art exhibitions, and fan-driven community events |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 29, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 29, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 29, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 29, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Makk Media Group LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89146 |
| Party Name | Makk Media Group LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89146 |
| Event Date | Event Description |
| Tuesday, April 29, 2025 | NEW APPLICATION ENTERED |
| Tuesday, April 29, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, September 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 18, 2025 | ASSIGNED TO EXAMINER |
| Saturday, September 27, 2025 | NON-FINAL ACTION WRITTEN |
| Saturday, September 27, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, September 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 26, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 26, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 26, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 30, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 21, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 27, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 27, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |