Trademark Overview
On Tuesday, April 29, 2025, a trademark application was filed for EQO-FI with the United States Patent and Trademark Office. The USPTO has given the EQO-FI trademark a serial number of 99160554. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, April 29, 2025. This trademark is owned by Makk Media Group LLC. The EQO-FI trademark is filed in the Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Entertainment services in the nature of production of multimedia entertainment content; Entertainment services, namely, storytelling; Providing online computer games featuring virtual worlds in which users can interact for entertainment purposes; Simulated live musical performances by avatars in virtual worlds for entertainment purposes; Entertainment services in the nature of presenting live musical performances; Arranging exhibitions in virtual worlds for entertainment purposes; Entertainment services, namely, immersive audiovisual performances delivered through 360-degree LED walls, interactive LED floors, and extended reality projections in real-world and virtual environments; Presentation of multi-sensory narrative concerts integrating live musical acts, XR animation, and virtual production; Providing story-driven digital experiences where audience input dynamically alters the outcome of events; Producing hybrid experiences that bridge physical venues and digital twin environments...
Downloadable cloud-based software for fully interactive, immersive, multi-sensory storytelling experiences that respond to and evolve with the audience using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools; Downloadable computer application software for the integration of text, audio, graphics, still images, and moving pictures in virtual worlds; Downloadable software for controlling immersive LED environments and spatial audio systems for use in physical and virtual performance spaces; Downloadable software for synchronizing digital twin experiences across real-world and virtual platforms; Downloadable software featuring AI-based content modulation and biometric-responsive adaptive storytelling; Downloadable computer software for managing cryptocurrency transactions using blockchain technology; Downloadable virtual reality game software featuring crypto tokens for use in online virtual worlds; Downloadable computer sof...
Digital advertising services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; Promotion of goods of others through influencers; Marketing research services in the nature of tracking consumer behavior and analyzing consumer trends; Consumer profiling for commercial or marketing purposes; Analyzing and compiling data for measuring the performance of advertising campaigns; Business consulting services in the field of ecommerce strategies, operations and technologies in order to optimize content, marketing automation, visibility and profitability; Business data analysis; Business data research; Business management and consulting in the fields of immersive commerce, tokenized consumer engagement, and AI-personalized content strategies; Strategic b...
Software as a service (SAAS) services featuring software using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools for fully interactive, immersive, multi-sensory storytelling experiences that respond to and evolve with the audience; Design and development of virtual reality software; Provision of virtual computer systems and virtual computer environments through cloud computing; Providing on-line non-downloadable computer software for use as a cryptocurrency wallet; Providing user authentication services using blockchain-based software technology for cryptocurrency transactions; Programming of online, non-downloadable, virtual goods for use in virtual worlds; Technical design and configuration of immersive venue architecture combining LED display technologies and spatial computing systems; Development of software systems for content orchestration, including real-time rendering, audience interaction tracking, and cross-plat...
