Trademark Overview
On Tuesday, April 28, 2026, a trademark application was filed for EQ with the United States Patent and Trademark Office. The USPTO has given the EQ trademark a serial number of 79453511. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, July 2, 2026. This trademark is owned by Smart Horse Technologies B.V.. The EQ trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Information technology (IT) services; development, updating and maintenance of software, apps and database systems software; software as a service [SaaS]; platform-as-a-service [PaaS] with software platforms for the transmission of images, audiovisual content, video content, and messages; information and advice regarding the aforementioned services, also provided via electronic networks, such as the Internet, Internet platforms or via social media.
Software; downloadable software in the form of mobile applications (apps); data and file management software and database software; wireless data communication software for receiving, processing, transmitting, and displaying information relating to training programs and other activities; pedometers; altimeters; multifunctional electronic devices for displaying, measuring, and uploading information, including time, date, heart rate, global positioning, direction, distance, altitude, speed, tasks, calories burned, navigation information, changes in heart rate, activity level, pressure data, stretch data, lung data, brain activity data, muscle data, visual data, video recordings, and analyses; music software for synthesizing, storing, searching, and playing; speech recognition and processing software, including but not limited to recording, transcribing, speech-to-text and text-to-speech conversions; hardware and software for (wireless) data communication, including but not limited to pee...
Designing, developing, and delivering training sessions, educational programs, courses, and workshops in the field of equestrian sports; horse training; training in the field of training horses; training and education in horse riding; coaching [instruction, training] in horse riding; providing horse riding facilities; organization of events for cultural, recreational, leisure and sporting purposes; publishing of books, magazines, brochures and other publications, whether or not in electronic or digital form; audio, video and multimedia production and photography relating to horses; information and advice regarding the aforementioned services, also provided via electronic networks, such as the Internet, Internet platforms or via social media.
