| Serial Number | 97634707 |
| Word Mark | EPIC WHITENING |
| Filing Date | Monday, October 17, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 21, 2023 |
| Registration Number | 7223850 |
| Registration Date | Tuesday, November 21, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 5, 2023 |
| Goods and Services | Toothpaste |
| Disclaimer with Predetermined Text | "WHITENING" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 20, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, December 31, 2018 |
| First Use In Commerce Date | Monday, December 31, 2018 |
| Party Name | COLGATE-PALMOLIVE COMPANY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | COLGATE-PALMOLIVE COMPANY |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10022 |
| Party Name | COLGATE-PALMOLIVE COMPANY |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10022 |
| Party Name | Hello Products LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Montclair, NJ 07042 |
| Event Date | Event Description |
| Wednesday, January 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, January 3, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 3, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 3, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, January 3, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, November 21, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, November 21, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 5, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 5, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 16, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, August 9, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, July 28, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 28, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Friday, July 28, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, July 28, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Friday, July 28, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, July 27, 2023 | ASSIGNED TO EXAMINER |
| Thursday, October 20, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 20, 2022 | NEW APPLICATION ENTERED |