$ENSIBLE CHOICE Trademark

Trademark Overview


On Thursday, June 28, 2007, a trademark application was filed for $ENSIBLE CHOICE with the United States Patent and Trademark Office. The USPTO has given the $ENSIBLE CHOICE trademark a serial number of 77217565. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, April 17, 2018. This trademark is owned by Ameritas Holding Company. The $ENSIBLE CHOICE trademark is filed in the Insurance & Financial Services category with the following description:

Underwriting and administration of group dental insurance products
$ensible choice

General Information


Serial Number77217565
Word Mark$ENSIBLE CHOICE
Filing DateThursday, June 28, 2007
Status800 - REGISTERED AND RENEWED
Status DateTuesday, April 17, 2018
Registration Number3427942
Registration DateTuesday, May 13, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 11, 2007

Trademark Statements


Goods and ServicesUnderwriting and administration of group dental insurance products
Pseudo MarkSENSIBLE CHOICE

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 2, 2007
Primary Code036
First Use Anywhere DateMonday, November 19, 2007
First Use In Commerce DateSaturday, January 26, 2008

Trademark Owner History


Party NameAmeritas Holding Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLincoln, NE 68510

Party NameAmeritas Holding Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLincoln, NE 68510

Party NameAmeritas Holding Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLincoln, NE 68510

Trademark Events


Event DateEvent Description
Tuesday, April 17, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, April 17, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, April 17, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, April 17, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 5, 2018TEAS SECTION 8 & 9 RECEIVED
Saturday, May 13, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 4, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, February 4, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 22, 2014REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 4, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 22, 2014TEAS SECTION 8 & 15 RECEIVED
Tuesday, May 13, 2008REGISTERED-PRINCIPAL REGISTER
Wednesday, April 9, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, April 9, 2008ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 8, 2008STATEMENT OF USE PROCESSING COMPLETE
Monday, March 17, 2008USE AMENDMENT FILED
Monday, March 17, 2008TEAS STATEMENT OF USE RECEIVED
Tuesday, March 4, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 11, 2007PUBLISHED FOR OPPOSITION
Wednesday, November 21, 2007NOTICE OF PUBLICATION
Monday, November 5, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, November 5, 2007ASSIGNED TO LIE
Tuesday, October 2, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 28, 2007ASSIGNED TO EXAMINER
Tuesday, July 3, 2007NOTICE OF PSEUDO MARK MAILED
Monday, July 2, 2007NEW APPLICATION ENTERED IN TRAM