ENGAGEMENT FACTOR Trademark

Trademark Overview

On Wednesday, August 15, 2007, a trademark application was filed for ENGAGEMENT FACTOR with the United States Patent and Trademark Office. The USPTO has given the ENGAGEMENT FACTOR trademark a serial number of 77255785. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 1, 2021. This trademark is owned by The Pretesting Company, Inc.. The ENGAGEMENT FACTOR trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising research services, made under conditions of actual audience exposure, to measure the level of involvement that an audience member has with a commercial advertisement on radio or television
engagement factor

General Information

Serial Number77255785
Word MarkENGAGEMENT FACTOR
Filing DateWednesday, August 15, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 1, 2021
Registration Number3793565
Registration DateTuesday, May 25, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 30, 2008

Trademark Statements

Goods and ServicesAdvertising research services, made under conditions of actual audience exposure, to measure the level of involvement that an audience member has with a commercial advertisement on radio or television

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 1, 2021
Primary Code035
First Use Anywhere DateThursday, November 15, 2007
First Use In Commerce DateThursday, November 15, 2007

Trademark Owner History

Party NameThe Pretesting Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressTenafly, NJ 07760
Party NameThe Pretesting Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTenafly, NJ 07670
Party NameThe Pretesting Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTenafly, NJ 07670

Trademark Events

Event DateEvent Description
Friday, January 1, 2021CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Monday, December 21, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 21, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 21, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 21, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 21, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 15, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 15, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 15, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, May 25, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, August 2, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, August 2, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 2, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 20, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 20, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 20, 2016TEAS SECTION 8 & 15 RECEIVED
Monday, May 25, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, July 25, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 25, 2010REGISTERED-PRINCIPAL REGISTER
Friday, April 23, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, April 22, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, April 21, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, April 1, 2010AMENDMENT FROM APPLICANT ENTERED
Thursday, April 1, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 31, 2010PAPER RECEIVED
Wednesday, September 30, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 30, 2009NON-FINAL ACTION E-MAILED
Wednesday, September 30, 2009SU - NON-FINAL ACTION - WRITTEN
Thursday, September 17, 2009STATEMENT OF USE PROCESSING COMPLETE
Monday, August 24, 2009USE AMENDMENT FILED
Thursday, September 17, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, August 24, 2009TEAS STATEMENT OF USE RECEIVED
Tuesday, March 24, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 30, 2008PUBLISHED FOR OPPOSITION
Wednesday, December 10, 2008NOTICE OF PUBLICATION
Wednesday, November 26, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Sunday, November 23, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 23, 2008REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, May 23, 2008ASSIGNED TO LIE
Friday, January 11, 2008ASSIGNED TO EXAMINER
Friday, November 23, 2007NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, November 23, 2007LETTER OF SUSPENSION E-MAILED
Friday, November 23, 2007SUSPENSION LETTER WRITTEN
Friday, November 23, 2007ASSIGNED TO EXAMINER
Monday, August 20, 2007NEW APPLICATION ENTERED IN TRAM

Related Keywords

factor engagement audience involvement level member commercial television radio advertisement measure exposure