EMERALD REWARDS Trademark
Trademark Overview
On Wednesday, July 30, 2025, a trademark application was filed for EMERALD REWARDS with the United States Patent and Trademark Office. The USPTO has given the EMERALD REWARDS trademark a serial number of 99310751. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Friday, March 13, 2026. This trademark is owned by Vanguard Trademark Holdings USA LLC. The EMERALD REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:
customer loyalty services and customer club services for vehicle rental customers, for commercial, promotional and/or advertising purposes
General Information
| Serial Number | 99310751 |
| Word Mark | EMERALD REWARDS |
| Filing Date | Wednesday, July 30, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Friday, March 13, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | customer loyalty services and customer club services for vehicle rental customers, for commercial, promotional and/or advertising purposes |
| NOT AVAILABLE | REWARDS |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Vanguard Trademark Holdings USA LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63105 US |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 30, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Saturday, September 13, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 16, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 16, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, December 8, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Friday, March 13, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 13, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 13, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |