| Serial Number | 98668659 |
| Word Mark | EMBRCE ASSISTED LIVING |
| Filing Date | Friday, July 26, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, November 21, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 1, 2025 |
| Goods and Services | Providing assisted living facilities |
| Indication of Colors claimed | The color(s) green, blue, grey, white, and black is/are claimed as a feature of the mark. |
| Goods and Services | Franchise services, namely, offering business management assistance in the establishment and operation of assisted living residences |
| Pseudo Mark | EMBRACE ASSISTED LIVING |
| Description of Mark | The mark consists of the word "EMBRACE" with the image of a house without walls in the place of the letter "A". The letters, E, M, B, R, C, and E are in stylized, all caps, green font. The house has a blue roof and chimney, a grey window, and a grey door. Details in the window and door are white. Under these images are the words "Assisted Living" in stylized, black font. Other instances of the color white represent background and are not a feature of the mark. |
| NOT AVAILABLE | "Assisted Living" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 26, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 26, 2024 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Embrace Franchising, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mesa, AZ 85212 |
| Party Name | Embrace Franchising, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mesa, AZ 85212 |
| Event Date | Event Description |
| Friday, July 26, 2024 | NEW APPLICATION ENTERED |
| Thursday, February 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, February 14, 2025 | ASSIGNED TO EXAMINER |
| Monday, March 3, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, March 3, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, March 3, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 3, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 3, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 6, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 27, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, November 21, 2025 | SOU TEAS EXTENSION RECEIVED |
| Friday, November 21, 2025 | SOU EXTENSION 1 FILED |
| Friday, November 21, 2025 | SOU EXTENSION 1 GRANTED |
| Saturday, November 22, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |