| Serial Number | 78442614 |
| Word Mark | EMBRACING THE HERITAGE OF SAN DIEGO |
| Filing Date | Monday, June 28, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 14, 2017 |
| Registration Number | 3143116 |
| Registration Date | Tuesday, September 12, 2006 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 7, 2005 |
| Goods and Services | Advertising and marketing services for others, namely, promoting the sales of new homes through the distribution of printed promotional materials and by rendering promotional advice; dissemination of advertising and marketing for others, namely, promoting sales of new homes via global computer networks |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 14, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, June 30, 2004 |
| First Use In Commerce Date | Wednesday, June 30, 2004 |
| Party Name | CALATLANTIC GROUP, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVINE, CA 92618 |
| Party Name | STANDARD PACIFIC CORP. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVINE, CA 92618 |
| Party Name | Black Mountain Ranch LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, CA 92127 |
| Party Name | Black Mountain Ranch LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, CA 92130 |
| Party Name | Black Mountain Ranch LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, CA 92130 |
| Event Date | Event Description |
| Friday, April 14, 2017 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, October 21, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, September 12, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, February 5, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 26, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, September 26, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, September 26, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 12, 2012 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, September 12, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 25, 2006 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, July 14, 2006 | ASSIGNED TO LIE |
| Tuesday, July 11, 2006 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 21, 2006 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 14, 2006 | USE AMENDMENT FILED |
| Monday, April 17, 2006 | ASSIGNED TO EXAMINER |
| Friday, April 14, 2006 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, March 16, 2006 | EXTENSION 1 GRANTED |
| Tuesday, February 28, 2006 | EXTENSION 1 FILED |
| Tuesday, February 28, 2006 | TEAS EXTENSION RECEIVED |
| Wednesday, February 16, 2005 | ASSIGNED TO EXAMINER |
| Wednesday, February 15, 2006 | ASSIGNED TO EXAMINER |
| Tuesday, August 30, 2005 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 7, 2005 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 18, 2005 | NOTICE OF PUBLICATION |
| Thursday, February 17, 2005 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, February 11, 2005 | ASSIGNED TO LIE |
| Friday, February 4, 2005 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 2, 2005 | ASSIGNED TO EXAMINER |
| Tuesday, July 6, 2004 | NEW APPLICATION ENTERED IN TRAM |