| Serial Number | 88169841 |
| Word Mark | EMBRACE360 |
| Filing Date | Thursday, October 25, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 3, 2025 |
| Registration Number | 5703430 |
| Registration Date | Tuesday, March 19, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 1, 2019 |
| Goods and Services | Computer software for management and processing of pet health data by veterinary medical professionals; computer software for administration, management and processing of pet insurance claims; computer software for medical claims processing in the field of veterinary health care plans for pets; computer software for management of pet insurance policies; computer software for billing medical insurers by veterinary medical professionals; computer software for display and management of appointments by veterinary medical professionals |
| Pseudo Mark | EMBRACE THREE HUNDRED SIXTY; EMBRACE THREE SIXTY |
| Goods and Services | Software as a service (SAAS) services featuring software for management and processing of pet health data by veterinary medical professionals; Software as a service (SAAS) services featuring software for administration, management and processing of pet insurance claims; Software as a service (SAAS) services featuring software for medical claims processing in the field of veterinary health care plans for pets; Software as a service (SAAS) services featuring software for management of pet insurance policies; Software as a service (SAAS) services featuring software for billing medical insurers by veterinary medical professionals; Software as a service (SAAS) services featuring software for display and management of appointments by veterinary medical professionals |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, October 5, 2016 |
| First Use In Commerce Date | Wednesday, October 5, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, October 5, 2016 |
| First Use In Commerce Date | Wednesday, October 5, 2016 |
| Party Name | CLEVERLAND HOLDINGS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CLEVELAND, OH 44128 |
| Party Name | EMBRACE PET INSURANCE LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CLEVELAND, OH 44128 |
| Party Name | Cleverland Holdings LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44128 |
| Party Name | Cleverland Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44128 |
| Party Name | Cleverland Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44128 |
| Event Date | Event Description |
| Monday, October 29, 2018 | NEW APPLICATION ENTERED |
| Tuesday, November 27, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, November 27, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 12, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 1, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, June 14, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, June 14, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, October 9, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, November 8, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 1, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, October 9, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, October 9, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, October 9, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, October 9, 2020 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, October 9, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, October 9, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 4, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 29, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 2, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 29, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, November 29, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 29, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 29, 2023 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Wednesday, November 29, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, November 29, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 3, 2025 | CANCELLED SEC. 8 (6-YR) |