EMBRACE THE CROWN Trademark
Trademark Overview
On Wednesday, May 10, 2017, a trademark application was filed for EMBRACE THE CROWN with the United States Patent and Trademark Office. The USPTO has given the EMBRACE THE CROWN trademark a serial number of 87444520. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 28, 2025. This trademark is owned by Platinum, Inc.. The EMBRACE THE CROWN trademark is filed in the Clothing & Apparel Products and Light Beverage Products categories with the following description:
Shirts in the nature of T-shirts, shirts
Drinks, namely, low calorie fruit flavored non-alcoholic energy drinks, isotonic drinks, sports drinks, soft drinks, and sports drinks in the nature of performance drinks and recovery drinks
General Information
| Serial Number | 87444520 |
| Word Mark | EMBRACE THE CROWN |
| Filing Date | Wednesday, May 10, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 28, 2025 |
| Registration Number | 5563552 |
| Registration Date | Tuesday, September 18, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 3, 2018 |
Trademark Statements
| Goods and Services | Shirts in the nature of T-shirts, shirts |
| Goods and Services | Drinks, namely, low calorie fruit flavored non-alcoholic energy drinks, isotonic drinks, sports drinks, soft drinks, and sports drinks in the nature of performance drinks and recovery drinks |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 28, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Tuesday, June 23, 2015 |
| First Use In Commerce Date | Tuesday, June 23, 2015 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 28, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, June 23, 2016 |
| First Use In Commerce Date | Thursday, June 23, 2016 |
Trademark Owner History
| Party Name | Platinum, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90017 |
| Party Name | Platinum, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90017 |
| Party Name | Platinum, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90017 |
Trademark Events
| Event Date | Event Description |
| Monday, August 14, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, May 13, 2017 | NEW APPLICATION ENTERED |
| Monday, May 15, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 8, 2017 | ASSIGNED TO EXAMINER |
| Monday, August 14, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, April 12, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 14, 2017 | NON-FINAL ACTION WRITTEN |
| Saturday, March 31, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, March 31, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, March 31, 2018 | TEAS PETITION TO REVIVE RECEIVED |
| Saturday, March 31, 2018 | PETITION TO REVIVE-GRANTED |
| Saturday, March 31, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, April 2, 2018 | NOTICE OF REVIVAL - E-MAILED |
| Thursday, April 12, 2018 | ASSIGNED TO LIE |
| Thursday, April 12, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 30, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 3, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 18, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, March 14, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 4, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 4, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 4, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 4, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, June 13, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 3, 2018 | PUBLISHED FOR OPPOSITION |
| Monday, September 18, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 28, 2025 | CANCELLED SEC. 8 (6-YR) |
