EMBRACE BY BROOKDALE Trademark

Trademark Overview


On Friday, January 5, 2024, a trademark application was filed for EMBRACE BY BROOKDALE with the United States Patent and Trademark Office. The USPTO has given the EMBRACE BY BROOKDALE trademark a serial number of 98344069. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Friday, November 29, 2024. This trademark is owned by Brookdale Senior Living Inc.. The EMBRACE BY BROOKDALE trademark is filed in the Education & Entertainment Services, Medical & Beauty Services & Agricultural Services, Personal, and Legal & Social Services categories with the following description:

Providing educational workshops in the field of memory care

providing memory care programs, namely, memory programs for patients with dementia; providing memory care support programs, namely, providing personal support services for patients and families of patients, namely, emotional support for families with loved ones of dementia; providing programs, namely, providing memory care support program for patients and families with loved ones of dementia

Providing memory care health care services; healthcare services, namely, providing patient wellness programs for patients with dementia; providing information in the field of healthcare; providing online information in the field of healthcare; providing online information in the field of memory care
embrace by brookdale

General Information


Serial Number98344069
Word MarkEMBRACE BY BROOKDALE
Filing DateFriday, January 5, 2024
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateFriday, November 29, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding educational workshops in the field of memory care
Goods and Servicesproviding memory care programs, namely, memory programs for patients with dementia; providing memory care support programs, namely, providing personal support services for patients and families of patients, namely, emotional support for families with loved ones of dementia; providing programs, namely, providing memory care support program for patients and families with loved ones of dementia
Goods and ServicesProviding memory care health care services; healthcare services, namely, providing patient wellness programs for patients with dementia; providing information in the field of healthcare; providing online information in the field of healthcare; providing online information in the field of memory care

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, January 5, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, January 5, 2024
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, January 5, 2024
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBrookdale Senior Living Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBrentwood, TN 37027

Trademark Events


Event DateEvent Description
Friday, January 5, 2024NEW APPLICATION ENTERED
Tuesday, April 23, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 16, 2024ASSIGNED TO EXAMINER
Tuesday, May 28, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, May 28, 2024NON-FINAL ACTION WRITTEN
Tuesday, May 28, 2024NON-FINAL ACTION E-MAILED
Wednesday, August 28, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, August 28, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, November 27, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 27, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, November 29, 2024TEAS/EMAIL CORRESPONDENCE ENTERED