| Serial Number | 98801711 |
| Word Mark | ELVIDA |
| Filing Date | Tuesday, October 15, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, July 21, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 12, 2025 |
| Description of Mark | The mark consists of a stylized side profile of a woman's face with long hair, facing right. The woman's hair is represented by flowing, curved lines that form an abstract circular shape around her head. Below this graphic, the stylized word "ELVIDA" is displayed. |
| Pseudo Mark | EL VIDA |
| Goods and Services | Hair bleach; Hair color; Hair conditioners; Hair masks; Hair oils; Hair shampoo; Hair shampoos and conditioners |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "EL VIDA" in the mark is "The Life". |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 15, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, August 10, 2024 |
| First Use In Commerce Date | Saturday, August 10, 2024 |
| Party Name | El Vira Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hesperia, CA 92345 |
| Event Date | Event Description |
| Sunday, April 20, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, April 20, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 21, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, October 15, 2024 | NEW APPLICATION ENTERED |
| Thursday, May 1, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, May 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 1, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 24, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 24, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 24, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |