| Serial Number | 88646421 |
| Word Mark | ELS |
| Filing Date | Tuesday, October 8, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, April 1, 2026 |
| Registration Number | 6198288 |
| Registration Date | Tuesday, November 17, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 1, 2020 |
| Pseudo Mark | EMOTIONAL LOYALTY SCORING; EMOTIONAL LOYALTY SCORE |
| Goods and Services | Collection and analysis of quality metric data for customer loyalty purposes, namely, collecting and analyzing customer data for the purposes of establishing an individualized customer score which facilitates advertising and marketing design strategy and tactics, all for business purposes; Marketing services, namely, providing insight and strategies related to customer engagement, experience, motivation, and loyalty, and frequency of customer communication and transactions; development of marketing strategies, concepts and tactics, namely, assisting clients with the design, development, execution and maintenance of marketing programs to enhance customer acquisition, customer retention, and brand awareness; business consulting, management, and planning services in the field of customer loyalty; business data analysis; business management consultancy; business consultation and management regarding marketing activities and launching of new products, services, or programs; business consulting and advisory services relating to business evaluations, expert appraisals, information and research; business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; business marketing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; direct marketing services; market research services, namely, conducting, analyzing, and reporting in the fields of advanced consumer behavior modeling, consumer purchase and promotion response behavior, promotion execution, frequent shopper customer behaviors, marketing and consumer purchase and advertising research, loyalty marketing program analysis, customer loyalty analysis, and promotion and incentives program analysis; marketing consulting in the field of developing, instituting, and promoting consumer loyalty programs; business administration of consumer loyalty programs measuring customer service, employee loyalty, customer satisfaction and brand compliance; customer relationship management; brand concept and brand development services for corporate clients; brand evaluation services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 30, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 13, 2018 |
| First Use In Commerce Date | Thursday, September 13, 2018 |
| Party Name | Kobie Marketing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | St.Petersburg, FL 33701 US |
| Party Name | Kobie Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | St.Petersburg, FL 33701 US |
| Party Name | Kobie Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | St.Petersburg, FL 33701 US |
| Event Date | Event Description |
| Friday, October 11, 2019 | NEW APPLICATION ENTERED |
| Saturday, October 12, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 26, 2019 | ASSIGNED TO EXAMINER |
| Monday, December 30, 2019 | REMOVED FROM TEAS PLUS |
| Monday, December 30, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, December 30, 2019 | NON-FINAL ACTION E-MAILED |
| Monday, December 30, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 29, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 29, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 30, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 20, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 26, 2020 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Wednesday, July 22, 2020 | ELECTRONIC RECORD REVIEW COMPLETE |
| Wednesday, August 12, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 1, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 1, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 17, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, November 17, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, January 7, 2026 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, April 1, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, April 1, 2026 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, April 1, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |