| Serial Number | 88047027 |
| Word Mark | ELLOVI |
| Filing Date | Friday, July 20, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, June 20, 2025 |
| Registration Number | 5691002 |
| Registration Date | Tuesday, March 5, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 18, 2018 |
| Description of Mark | The mark consists of the wording "ellovi" in lowercase letters with a stylized letter "v" and "i", where the top right of the letter "v" extends and connects to the dot of the letter "i". |
| Goods and Services | [ After-sun gels; After-sun lotions; After-sun milks; After-sun oils; After sun creams; After sun moisturisers; Age retardant lotion; Anti-aging moisturizers used as cosmetics; Bath bombs; ] Bath lotion; [ Bathing lotions; Beauty balm creams; Beauty creams; Beauty creams for body care; ] Beauty lotions; [ Beauty masks; Beauty serums; Beauty soap; ] Body butter; Body lotion; Body lotions; [ Body scrub; Body scrubs; Body and beauty care cosmetics; Cosmetics; Cosmetics and make-up; Cosmetics in general, including perfumes; Cosmetics in the form of milks, lotions and emulsions; Eye lotions; Eye make-up; Eyes make-up; ] Facial lotion; [ Facial make-up; Facial scrubs; Foot scrubs; Foundation make-up; Hair conditioner; Hair conditioners; Hair conditioners for babies; Hair lotion; Hair lotions; Hair shampoo; Hair care lotions; Hair shampoos and conditioners; Hand lotions; Hand scrubs; Lip balm; ] Lip balm; Lip cream; [ Lip stains for cosmetic purposes; Lip tints; Lotions for cosmetic purposes; ] Lotions for face and body care; [ Make-up; Make-up foundation; Make-up foundations; Make-up primer; Make-up primers; Make-up remover; Make-up removing lotions; Make-up removing milk, gel, lotions and creams; Make-up removing milks; Make-up sets; Make-up for the face and body; Massage lotions; ] Moisturizing body lotions; [ Non-medicated cosmetics; ] Non-medicated herbal body care products, namely, body oils, salves, and lip balms; Non-medicated lip balms; [ Shampoo-conditioners; Shaving lotion; Shaving lotions; Skin cleansing lotion; Skin conditioning creams for cosmetic purposes; Skin lotion; Skin lotions; Skin moisturizers used as cosmetics; Sun-block lotions; Sun screen; After shave lotions; After-shave lotions; Baby hair conditioner; Eye make-up remover; ] Face and body beauty creams; [ Facial beauty masks; ] Non-medicated lip balm that does not contain beeswax [ ; Tanning and after-sun milks, gels and oils ] |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 25, 2018 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, July 12, 2012 |
| First Use In Commerce Date | Thursday, January 17, 2013 |
| Party Name | BELLA PHYTOLOGIC INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89107 |
| Party Name | Ellovi Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Party Name | Ellovi Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Party Name | Ellovi Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Event Date | Event Description |
| Tuesday, July 24, 2018 | NEW APPLICATION ENTERED |
| Wednesday, July 25, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 18, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 18, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, November 7, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, November 7, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 25, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, March 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 14, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, November 14, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 14, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 8, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, November 14, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, November 14, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 26, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, June 20, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, June 20, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, June 20, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, March 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |