| Serial Number | 87528706 |
| Word Mark | ELLA & MAX |
| Filing Date | Friday, July 14, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 3, 2025 |
| Registration Number | 5499373 |
| Registration Date | Tuesday, June 19, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 13, 2018 |
| Description of Mark | The mark consists of the stylized wording "ELLA & MAX" in black. There is a brown and golden circle with three groups of decorative green and white leaves surrounding the wording and two animal characters. A blue bird character with an orange beak and legs, black and white eye, and blue body is standing and facing a brown rabbit with a black and white eye, pink inner ear, white and light brown around the eyes, nose, and mouth, and white on the chest. The rabbit character has its front paws by its mouth and its ears are pointing behind it. The bird and rabbit on standing on green grass. The background is white. |
| Pseudo Mark | ELLA AND MAX |
| Indication of Colors claimed | The color(s) Black, white, brown, blue, gold, green, orange, pink is/are claimed as a feature of the mark. |
| Goods and Services | Banners and flags of textile; Banners of textile; Banners of textile or plastic; Pillow cases; Pillowcases, Baby bedding, namely, bundle bags, swaddling blankets, crib bumpers, fitted crib sheets, crib skirts, crib blankets, and diaper changing pad covers not of paper; Baby blankets; Baby blankets that may be used with baby accessories; Baby bunting; Bed blankets; Bed sheets; Bed spreads; Pillow covers; Sheet sets; Bunting fabric; Children's bed sheets, pillow cases, and blankets; Cloth banners; Fabrics that may or may not have printed patterns and designs thereon for use in textile applications, namely, the manufacture of apparel, upholstery, signage, flags, banners and wallpaper; Quilts made of textiles; Towel sheet |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 3, 2025 |
| Primary Code | 024 |
| First Use Anywhere Date | Monday, July 3, 2017 |
| First Use In Commerce Date | Monday, July 3, 2017 |
| Party Name | Breakthrough Practices, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | American Fork, UT 84003 |
| Party Name | Breakthrough Practices, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | American Fork, UT 84003 |
| Party Name | Breakthrough Practices, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | American Fork, UT 84003 |
| Event Date | Event Description |
| Tuesday, July 18, 2017 | NEW APPLICATION ENTERED |
| Friday, July 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, July 22, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 13, 2017 | ASSIGNED TO EXAMINER |
| Friday, October 13, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, October 13, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, October 13, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, December 9, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, December 9, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 11, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 20, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 20, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 20, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 26, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 26, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 27, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 29, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, December 29, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, December 29, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, December 30, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, December 30, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 4, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 24, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 13, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 10, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 10, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, April 30, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, May 2, 2018 | ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE |
| Thursday, May 3, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, May 3, 2018 | RESPONSE TO ITU OFFICE ACTION ENTERED |
| Thursday, May 3, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 8, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 8, 2018 | USE AMENDMENT FILED |
| Friday, May 11, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, May 16, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, May 17, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 19, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 19, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 3, 2025 | CANCELLED SEC. 8 (6-YR) |